A perfecty organised Symposium by VINT(the Innovation Centre of New Media of Sogeti) ‘man’ Menno van Doorn and his companions. I came especially for Umair Hague and Don Tapscott. Umair Hague is colomnist for Harvard Business Review and his theme is “Constructive Capitalism“. Apart from the fact that Umair was quite engaged with his presentation format and less with his public he presented some interesting thoughts. He talked about two ways of creating value; 1. Creative value,2. Destructive value. How can we compress from “thin value to “thick value” on the basis of Vt = min(Cd) max(Bc): “Value over time comes down to minimizing the cost of destruction while maximizing the benefits of creation”.Creative value makes a contribution to sustainability. Destructive value is focused on a thin layer of value and focused on income, profit, and transaction.He used one liners as ‘Tomorrow is today‘ and new propositions concern ‘People not products‘. The one liner that appealed to me was that companies shoud be concerned with OUTCOME instead of INCOME. The example that he used was NikePlus, with the claim that Nike is focused on making us better runners by giving feedback of the way we run.I doubt that. Nike is pretty much focused on income but it os a step in the good direction where the rol of a supplier is changing from finding customers for the product into a supplier that is looking for products and ‘personalised’ services for customers. What we really need in this type of lectures that some body doesnot give all the traditional examples(best practices instead of next practices) but really works out a business case where he or she has been engaged in.In fact Umair plead for a new paradigm of constructivism. Don Tapscott described 7 principles of crowd sourcing; 1.Innovation,2. Collaboration, 3.Interdependence 4.Integrity,5.Openess,6.Self organising,7.Consideration. He hardly came to the point where he could explain the logic of these principles, and what these mean of concrete businessterms. The examples were only so called successes and I would like to know the really knitty gritty of the back side of these communities. We know how difficult it is to facilitate a community and to really touch the sweet spot.The reality is quite different mr. Tapscott.We need new theory based on empirical research on what is co creation and what is not and the difficulties and limitations of these new business models. Crowdsourcing is not all hosanna!. A very interesting contribution in a paralell session from prof.Nico Baken about transsectoral innovation.
Three day intensive course for professionals in the field of meaningful Customer Experience, Social Innovation and Transformation. For Alumni and Professionals. Location Amsterdam. Programme and details will follow shortly
A core change to our fundamental economic and social model that substitutes physically moving products globally to virtually moving information about products. Where virtual presence is substituted for actual visitation and nothing is made that isn’t bought.
Like any shift in fundamental substrates, this a process of creative annihilation (as opposed to the much milder form of Schumpeter’s creative destruction we see in free markets).
As an author of The Social Media Bible, I am often asked, “What do I need to do engage my company, my products, and myself in social media?” The answer is easy: participate. Get out there and get involved. If you aren’t in the game, you can’t win. Here’s your Ten Commandments or things you need to be doing to get in and win with social media.
Thou Shalt Blog (like crazy). Thou Shalt Create Profiles (everywhere). Thou Shalt Upload Photos (lots of them). Thou Shalt Upload Videos (all you can find). Thou Shalt Podcast (often). Thou Shalt Set Alerts (immediately). Thou Shalt Comment (on a multitude of blogs). Thou Shalt Get Connected (with everyone). Thou Shalt Explore Social Media (30 minutes per week). Thou Shalt Be Creative (go forth and create creatively)!
Commandments 1. Thou Shalt Blog (like crazy) Blog. Please. That’s the first priority. Set up a blog, a personal blog, a business blog. It’s easier than you think. Use an existing blogging site such as Blogger.com or GOingOn.com or install your own branded blogging site right on your own server by using WordPress. And, WordPress is free.
Commandments 2. Thou Shalt Create Profiles (everywhere) Create your profiles; do it now before someone else takes them. Once they are gone, they are gone forever. That’s called cyber squatting. So get out there. Use Open Social to make filling in your profiles as easy as a click of a button. Read more of Lon Safko’s Social Media Bible blog
Interaction can be of great value, especially on the moments where personal contact with the customer is impossible. The dynamic nature of interactive applications creates possibilities for personal involvement based on individual goals, desires and interests. Unlike traditional mass-media the message can be unique to the individual. By creating customer profiles, brands can learn from their customers and improve their customer experience in the future.The active participation of interaction improves the personal involvement with the brand. The customer becomes a part of the experience and is able to control the process.
To be successful, brands have to ensure that all interaction between the brand and the consumer is perfect. The careful use of interaction will result in proper function and functionality for a product or process to keep it clear, comprehensible and comprehensive. To prevent a negative experience is just as important or even more important than stimulating a positive experience. Read full thesis interactieve_experiencemarketing.pdf
BREAKING FREE! OVERCOMING THE ORTHODOXIES THAT STIFLE INNOVATION AND CREATIVITY
If you have come to help me because you feel called to help me, please go away. But if you have come because your liberation is bound up with mine, please stay and let’s work together. – Anonymous Aboriginal Elder. The art and practice of leadership is one of today’s most talked about,important and controversial topics. One-third of all management textbooks published during the past decade have been about some aspect of leadership. Most of these are identical in almost all their underlying contentions, models and philosophies. Every year vast sums of money are spent on leadership development based upon the dogma these books promulgate. Yet for all the words, all the talk, and all the resources allocated to the nurturing of leaders and the practice of leadership, very little actually changes.Read more on http://www.thefiveliteracies.org
Few industries have become as commoditized as financial services over the past three decades. Banks in particular have pushed customers out of branches – the one place where they could create an experience – to use automatic teller machines, and then voice response systems, and finally the internet. Today, the only way differentiate is to go beyond financial services to stage experiences so engaging that potential customers can’t help but pay attention – and pay up as a result by buying a company’s offerings.
Moreover, in today’s Experience Economy people no longer want the fake from the phony; they want the real from the genuine. For any offering to be successful, therefore, it must be perceived by customers as real. Customers increasingly expect all types of businesses – including financial institutions – to represent their selves, their places, and their offerings authentically.Workshop by Joseph Pine, the 5th of June 13.00 hours-17.30. By special invitation. If you are a decision maker in your company and you believe you qualify to be invited please sent us a mail and we will answer you. ProgrammeAuthenticity workshop 5th June.pdf
It has been exactly 10 years ago since the first publication of Pine & Gilmore. The Experience Economy, Work is Theater & Every Business has a Stage came out(28th of April 1999). Pine & Gilmore of Strategic Horizons celebrate today this memorable event. Recently they published their latest publication on “Authenticity, what consumers really want”. What happened in 10 years time? Their book gave a lot of managers a fresh look at business from a customer experience point of view. The book sold very well and is in 2009 choosen in the selection the best 100 management books. The book and Jim and Joe’s enthusiasm inspired us in 2000 to start fundamental research on the concept of experience economy. Anna Snel dedicated her Phd. research project on a integrative approach to experiences. Her promotion will be medio this year. Media, communication- and marketing consultancies have explored experience communication and experience marketing(terrible word). They think the hype is over whilest we are believing it still has to begin. Organisations still think and act in efficiency terms. They still believe the world and markets are makable. In the meantime deep changes are taking place. In a sort of strong understream new ways of relating to each other and creating meaning are taking place. How did leadership look like 10 years ago, how did organisations look like 10 years ago?
How did the market and society look like 10 years ago?. Do we dare to look ahead and ask ourselves some deep questions about the future?
BREAKING FREE! OVERCOMING THE ORTHODOXIES THAT STIFLE INNOVATION AND CREATIVITY
