by Albert Boswijk, Thomas Thijssen en Ed Peelen
Pearson Education ISBN 90-430-0928-8

Or to be ordered either in the regular bookstores, or direct and for a signed copy by the authors please contact info@experience-economy.com

English version in the fall of 2006

Click here if you would like to order a book.

The experience economy is about more than just offering a staged setting for an experience. The point of departure needs to be the individual’s personal experience: his or her everyday world and societal context.

In linking personal, social and economic experiences and making them manageable in practice, A New Perspective on the Experience Economy takes the current state of knowledge in this field a step further. The authors approach the experience economy from the perspective of the individual and his or her (hidden) programme of giving meaning to his or her life. They advocate returning to a human scale in our thought and actions and shifting the focus from ‘the supplier’ to ‘the individual person’.

Step by step, this book describes the foundations of meaningful experiences, the particular design principles that apply to them and how you can bring the whole thing—from the idea to the reality—into actual practice. The book is divided into two parts: the first part contains the theory, the history and the role of the experience economy, while the second part describes the practice. Six outstanding business cases are described in an Intermezzo. A New Perspective on the Experience Economy is recommended reading for everyone who is looking for new ways of adding value and introducing innovations. The book comes with a DVD containing illustrative examples, videos and documents.