In this report from the European sector of the Experience Economy I would like to share some insights, provide an overview of emerging trends based on research, and demonstrate these trends in practice through European case studies. Our key finding: Experiences created from a place of passion for people (not purely founded in economics) make great contributions to the quality of life and are economically successful in the end. If the motive is purely economical, the lifecycle of these experiences will be shorter than those based on passion for people. These insights will definitely influence the research agenda of the European Centre for the Experience Economy in the near future, to focus more on quality of the lives of individuals and social groups and the role of experience offerings in enhancing this quality of life in an authentic and profitable way.