Rolf Jensen wrote the international bestseller ‘The Dream Society’. At the moment Jensen is taking a journey into the future and is about to publish another potential bestseller: ‘The Future Makers’. Jensen has been to 2030, and now he is back - with inspiration for compagnies to make better decisions today. He will talk about the perspectives for the experience economy and more: the coming revolution in the service industry, from uniformity to diversity in values and products, about the new ‘amaproffs’ - your new competitors, he will tell you about the thousands of future makers entering the market place. And he will do it with a few educational jokes.