DST is one of the leading Dutch agencies in experience communication. We create and realize projects in which people experience brands, company & brand values and policy issues. Our projects include events, exhibitions, communication campaigns, tourist attractions, information centres, museum concepts, plant tour programmes, convention participation and retail concepts.
In our approach, following concepts are key in experience communication: receiver-based, cross-medial, multi-sensory, interactive, theming and timing. Read more in Dutch.

KPMG KPMG works for a range of different clients: major domestic and international companies, companies and entrepreneurs in the middle market, not-for-profit organisations and government and semi-government organisations. These clients are offered a range of audit, tax and advisory services.
KPMG Business Advisory Services B.V. (BAS) is specialised in improving the market position and the internal strength of organisations. The professionals working at BAS provide advice about organisational issues, such as the optimum design and set-up of the organisation, market strategy, business innovation, performance and profit improvement, risk management, strategic outsourcing and optimisation of the financial function. BAS also offers services that are focused on corporate governance, compliance and regulations, and corporate social responsibility.

PhD research by drs. Anna Snel.   Promotor prof.dr.ir. R. Maes, Faculty of Economics & Econometrics (FEE) Universiteit van Amsterdam.

A lot is being written and said about the transformation from a service oriented economy to a new kind of economy. Books about this transition, be it from a service economy to an attention economy, experience economy, dream society or emotion economy, are instant bestsellers. Companies all of a sudden want to build communities of clients, want to stage customer experiences, want to improve the user experience on their website, want to experientialize the offices to satisfy and retain employees, want to transform their brand into an experience etc. By doing things like these, companies try to differentiate themselves from their competition, since allegedly it is becoming more and more difficult to differentiate oneself on the sole basis of quality of service.

Keywords: Experiences, Services, Communicative deep self-steering, Knowingness, Holonics & integral visions, Authentic business, Fields of knowledge, Learning and development.

Become a Professional Member of the European Centre for the Experience
Economy. Investment: € 632 excl. VAT per year, from 1st of Januari to the 31st of December.

Benefits for professional members only

1. Two network meetings per year, with thought provoking lectures for free. Next meeting 7TH OF MARCH, THECOLLEGEHOTEL in Amsterdam
2. Two visits for free behind the scenes of minimal two experience providers. Visits on site including lectures by companies that will present their business case and are involved in the experience economy.
   
3. Two Experience Toplectures for a reduced fee. Next lecture 25TH OF JAN GERD LEONHARD THE END OF CONTROL
   
4. Free access to the expert section and professional meetingpoint of the website of the European Centre for the Experience Economy with the latest lectures, business cases, articles, white papers, and book descriptions.
5. Priority registration and a reduced fee for the Executive Course “Value Creation on the Edge through Experiences
6. Exclusive contact to our teachers, practitioners and guest lecturers.

Now also possible e-friendship for one year 2008, € 100 excl BTW . Free access to the expert section and professional meetingpoint, with the latest business cases, articles, white papers, and book descriptions. Please sent a mail to info@experience-economy.com

Benefits for organizational members

1. First access to publications and white papers of the Centre.
2. Reduced fees for Centre events.
3. Access to the database of the Centre (including free access to the website).
4. Guest attendance at PrimaVera meetings.

Investment for organizational members
2.500 € per annum

A research partner is a mutual commitment between the partner and the European Centre on a specific defined research project basis. This can be single focus for the client but also be multi-client research studies.

Benefits for Research Partners 

1. Influence on the choice of multi-client research studies.
2. Exclusive access to multi-client research results for 12 months.
3. License to use the name of the European Centre and PrimaVera research as long as membership lasts.
4. Access to the database of the Centre (including free access to the website).
5. First access to publications and white papers of the Centre.
6. Reduction on events.
7. Guest attendance at PrimaVera meetings.

Investment for Research Partners
15.000 € per annum or the costs of the research project. Commitment duration at least as long as the research project lasts.

It is a fundamental shift in the very fabric of the economy. As traditional goods and services increasingly become commoditized, companies must stage experiences and guide transformations to establish differentiation and generate economic value. By understanding this new reality, forward-thinking enterprises can create entirely new ways of adding value to their offerings, their individual customers, and therefore their businesses.
Explore these pages to learn more about Strategic Horizons LLP and the unique perspective that cofounders Joe Pine and Jim Gilmore articulate in such works as their best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage.

A strategic partner should be able to contribute because of its specific expertise and interest in the body of knowledge of the Centre and vice versa. There should be benefits for both parties. The policy behind these partnerships is to either partner with a market leader in a specific business arena or the leading innovator in his or her field.

Our aim is to cover a broad spectrum of businesses in the field of Entertainment, Manufacturing, Urban Development, Architecture, Service industries, Retailing specialists, Travel and Tourism, Design, Marketing and Advertisement and Strategic Consulting.

Benefits for Strategic Partners 

1. Participation in fundamental research (helping to set the research agenda).
2. First disclosure of the first research findings for 12 months.
3. Exclusivity in their field of industry.
4. Name association endorsement with the European Centre and PrimaVera Research program.
5. Access to the database of the Centre (including free access to the website).
6. First access to publications and white papers of the Centre.
7. Reduced fees for lectures, events and consulting.
8. Guest attendance at PrimaVera lecture meetings.

Investments
35.000 € per annum for a contract period of three years