Today we witnessed the presentation of Rolf Jensen, author of the best-selling book ‘The Dream Society’ and director of the Copenhagen Institute for Future Studies in ‘De Kas’ in Amsterdam. The choice for ‘De Kas’ as a location was easy since this is a place with its own story, as the owner would explain after Jensen’s presentation….

(If you have questions for Rolf Jensen that you didn’t think of immediately after the presentation but maybe thought of while reflecting on this day, or after reading this summary: post them on the site. Jensen will answer them next week)

Download presentation Rolf Jensen

Bob Quinn is a modest person and a very inspiring personality.
I met Bob Quinn for the first time around 1990 after I wrote him a letter about the book that he wrote called “Beyond Rational Management”, Mastering the Paradoxes and Competing Demands of High Performance.  I visited him completely prepared with all sorts of questions, soon our conversation turned around and it was Bob who was asking me everything about change and change management in the Netherlands. He knows how to ask the right questions and is a great listener. From that meeting on we meet almost every year. It is fascinating to see how is work developed.

“Er is een maatschappelijke transformatie bezig waarin consumenten naar ‘communicatieve zelfsturing’ gaan. Ze geven betekenis aan hun leven van buiten naar binnen - zoals dat winkelen en producten een identiteit verschaffen’ maar vooral ook van binnen naar buiten: Persoonlijke ontwikkeling, vriendschap en authenticiteit zijn de belangrijkste waarden. Daar moeten bedrijven op aansluiten. “

Download presentation (in dutch) : Betekenisvolle belevenissen Download presentation(English): Meaningful Experiences, for full video registration http://www.flickr.com/photos/hans-on-experience/sets/1124492/ . As follow-up we organise 8 th of december a seminar and workshop about on-line/off-line experiences.

Many books have been added to the books-section on this site, most of them with an impression on what to expect of them. Books that may inspire, books that may broaden your perspective on experiences, and books that may deepen your understanding of certain aspects of experience. Enjoy the read. More additions will follow and if you have any books you would recommend to others let us know.

www.mindmovers.nl

Thanks God, de recessie is voorbij. Althans dat lijkt het toch.  Misschien zit ik in de goeie business, of kenmerkt ons werk zich door het huidige toverwoord, experiences.  Of ik er nu een illegale bingo uit knal (zie www.illegalebingo.nl) of  een Experience Tour langs de meest saaie stad van Nederland Almere  (www.e-tours.nl), het kernwoord is experience. En it pays off. De telefoon rinkelt, want wij van Mindmovers zijn echte experience brengers. Wij onderzoeken het niet, nee wij brengen u een experience.

Last week I read an interesting article in the Harvard Management Update: "The ultimate goal is to shift ever more customers into the high-profit, high-advocacy area. Eighty percent of companies believe they deliver a superior customer experience, but only 8 percent of their customers agree."

In the article they use 3 D’s of Customer Experiences:
* To design the right offers and experiences
* To deliver their propositions by focusing the entire company on the customer & cross-functional co-creation.
* To develop their capabilities to please customers again and again.

We are in discussion with the Technical University of Eindhoven with Toine Schoutens (MD) of Solg(www.solg.nl) about the quality of light in the work environment and possible cooperation in research efforts. It is already empirically proven that 80% of our work environment is subject of bad lightning and therefore productivity of the workforce diminishes and the risk of making mistakes increases. The quality of life and work is an basic issue. Toine is engaged in a very interesting research project “The Living Office Lab”. He is looking for officespace where he can do research for four years with two comparable groups. Any ideas? Let us know…

Recommendation by Philip HomeLab: Ambient experiences.

A recommendation by Philips HomeLab.

Last month we visited the research facilties of Philips HomeLab to discuss Ambient Experiences. A report of this visit: In the near future our homes will have a distributed network of intelligent devices that provides us with information, communication, and entertainment. Furthermore, these systems will adapt themselves to the user and even anticipate on user needs. These consumer systems will differ substantially from contemporary equipment through their appearance in peoples environments, and through the way users interact with them. Ambient Intelligence is the term that Philips uses to denote this new paradigm for in-home computing and entertainment. Salient features of these new experiences are ubiquitous computing, natural interaction, and intelligence.

Short summary and some impressions by Esther Binkhorst.

In a world where viral marketing, buzz and word of mouth are well-known terms for every manager, Godin, in Unleashing the Ideavirus (and for that matter also in his other books), points to the problems that companies face in implementing these concepts and also how to solve them. The same Copernican Revolution that is needed to enter the second generation of Experiences and the Support Economy, is needed within the field of marketing. The company is not – and ought not to be – at the center, but the customer, the individual, should be.