In this book, written in the last half of the sixties, Toffler has made many predictions about the future, based on developments he saw in society. There is much disagreement about whether his exact predictions have come true or not, but much is to be learned from the way he comes to his vision about the future. The basic premise of the book is the fact that the accelerating change in society has many psychological and social implications. He distinguishes three aspects of this change, being Transience, Novelty and Diversity. Transience is about the relationships people have with things, places, people, organizations, and information. These relationships are becoming increasingly fragile and impermanent and our involvement in them is decreasing. We are becoming a throw-away society, people become a new sort of nomads, man becomes modular, organizations become more adhocratic and mental models of reality are being shaken up continuously. Novelty can be seen especially in the context of science and technology and in our social arrangements. Remarkable is the fact that in this book of over 3 decades ago, Toffler has dedicated a whole chapter on the experience industry (chapter 10, The Experience Makers)! The third aspect of change, Diversity, has to do with the fact that we are being confronted with over-choice, the point at which the benefits of diversity and freedom of choice are cancelled by the complexity of decision-making processes. People have a vast reservoir of values to choose from, to use as a basis for decisions.