The word ‘experience’ lacks a universally agreed upon definition resulting in confusion about what this experience really is. Often experiences are being described and treated as if one could design and measure them, without taking into account the roles of the person having the experience, the culture in which he or she lives and other important aspects that influence the quality and meaning of the experience. Learning from Museums explains in a very clear and practical way that when designing a meaningful experience, one should take into account the various contexts that come into play. A distinction is made between the personal, the physical, and the socio-cultural context within which the experience takes place and the context of time, in which these contexts continuously change. Aspects of the personal context are for example the motivations and expectations of the individual, his or her prior knowledge, interests and beliefs, and the choices he or she makes in the experience. The social context consists of other people that mediate the meaning-making process and within the physical context one should take into account the balance that is needed between unity and variety, control and spontaneity, and the fact that the experience does not take place in a vacuum, learning is situated. After reading this book, one understands that experiences are not some simple marketing or entertainment trick, but a highly complex process of meaning making.