In my reaction on Mark van Doorn’s article ‘An Inside Story on the Experience Economy’ I finished by referring to some theories I thought of while reading his piece. Here you can find the documents themselves.

The Post CS building is the former headquarters of the Dutch post office located close by Amsterdam’s central station and prior to our story had not been used for approximately 10 years.
In 2003 the need for a contemporary location for the The  Stedelijk Museum of Contemporary was apparent due tot its complete refurbishment on its original location on the Museumplein.
One bright young soul at the project development agency at Amsterdam’s city council project management bureau, thought the Post CS building was the place to go… this was to be the beginning of the post cs story.

“Many views on the experience economy start with the behavior of actors in society at large and try to understand and explain their dynamics. In other words, the focus is on the external, objective, physical world of experience. But since experiences are inherently personal and only exist in our own internal, subjective, mental universe it is interesting to start from the inside and see what cognitive science can tell us about the central role of experience and story. This article is therefore quite literally an inside story about the experience economy and the pervasiveness of story and text.”
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The computer gamers among you will know that the world’s best game players can actually make a living out out of shooting virtual monsters.  In some massive multiplayer online role playing games (MMORPG) players have also started to create and trade virtual objects for real money. Wired published an interesting article about a woman who decided to quit her job to start working full time as a virtual clothes designer in SecondLife.
SecondLife and other MMORPGs create an ever more complex world of hyperreality where the distinctions between real and unreal are blurred

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An inspiring article in BusinessWeekOnline about how Ikea could teach the world about customer experience. "I recently visited Boston’s new Ikea store with my two young children. A few days later, I flew to Italy on my usual carrier, Alitalia. The two experiences offered quite a lesson in the design of a customer experience. All the while, Ikea provides a taste of Sweden to a receptive global audience, and here the contrast with Alitalia is dramatic. Far more tourists travel to Italy than to Sweden — 40 million last year alone. Yet Alitalia does little to leverage Italy’s positive "brand," ignoring opportunities to offer a unique experience for its customers and to actually design itself out of its financial predicament. " Read the new services of this imaginary Airline-service of experience?

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