An inspiring article in BusinessWeekOnline about how Ikea could teach the world about customer experience. "I recently visited Boston’s new Ikea store with my two young children. A few days later, I flew to Italy on my usual carrier, Alitalia. The two experiences offered quite a lesson in the design of a customer experience. All the while, Ikea provides a taste of Sweden to a receptive global audience, and here the contrast with Alitalia is dramatic. Far more tourists travel to Italy than to Sweden — 40 million last year alone. Yet Alitalia does little to leverage Italy’s positive "brand," ignoring opportunities to offer a unique experience for its customers and to actually design itself out of its financial predicament. " Read the new services of this imaginary Airline-service of experience?