Welcome at the learning by sharing community of the Executive Course “Value Creation through Experience’ UMBRIA
For participants, teachers and lecturers only.
Meet here your fellow participants, start your dialogue from the moment of registration, introduce yourself, put your learning questions forward and teachers and fellow participants will respond.Meet professionals in the field that you will meet the 23rd of april. We will introduce you to recommended literature, your businesscaseformat, presentations of former courses,and interesting information about the location. Join us here and prepare yourself in order to have the highest possible learning impact.

This article presents a market perspective on the phenomenon of design and business converging into "design thinking" by presenting notes and reflections from Design 2.0, the recent design Strategy& Innovation conference of February the 28th in New York City. In the Process, it presents some differences in approach between the Americain and European perspectives on design driven innovation.Download article

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Today Albert Boswijk presented an elevator speech at Event.Hosted by Sprekersplatvorm. He talked about the dilution of the concept experience. The only way to look at experiences is  to start from the perspective of the individual . He differentiated between personal,social and economical experiences. Experience economy is a symptom of deeper structural changes in society. We are moving from a social ruling system to a society where deep communicative selfsteering and selfexpression are going to be the key values. Companies have to rethink their role in the process of making meaning by the individual. Read excerpt of the book See pictures below. Download presentation English or Dutch.

Flow is a subjective experience. As such the study of flow present two challenges.First, it is not currently possible to measure subjective experiences directly. We can not truly know another person’s subjective experiences. The second challenge that the subjective nature of flow presents to my research is the impossibility of testing a causal model with data that I collected on flow elements concurrently. Because I collected data on all of the elements of people’s flow experiences at the same time, I cannot make any strong claims about causality.
Ryan Quinn is Assistant Professor of Organizational Behavior Olin School of Business Washington University One Brookings Drive St. Louis, MO
63130-4899Washington

Applied Research Developing an Experience Framework© to Create Value Share of heart versus share of mind by Thomas Thijssen, Ed Peelen and Susan Bink. The European Centre for the Experience Economy embarked on applied research to validate the popular management notions of experiences and their impact. In our book A New Perspective on the Experience Economy (Boswijk, Thijssen and Peelen, 2005) we developed characteristics of meaningful experiences from theory. These characteristics were translated in an on-line questionnaire to test the validity. Almost all characteristics proved valid through statistical analysis. If you would like to participate in future applied research, contact Thomas Thijssen, European director of research Thomas@experience-economy.com

Every friday we will keep office in Amsterdam, coming friday Thomas Thijssen and Albert in the College Hotel.You can visit us, ask us questions, give us feedback, have a cup of tea or coffee, or manage your mail. Give us a call on our regular office number that you are coming.

The phenomenon of depression can be related to a social theory of learning. I postulate that people learn to become depressive as a result of catastrophic learning. Catastrophic learning is an unintended result of the way in  which their human capacity development is related to a social system.I call catastrophic learning the search for solutions for problems within a system of learning that does not contain the steering instructions for finding a solution for the problem at hand. The work of Arnold Cornelis is not translated yet, we may take the initiative to do so. Sergej van Middendorp found this english text of Arnold Cornelis.Download pdf

De Hoven is a nursery home for elderly people in the north of the Netherlands . The mission of the Hoven is to facilitate elderly people to live their lifes as they choose to live it and make it as pleasant and meaningful as possible and to offer services that make life more convenient. Up till today the characteristics of large scale nursery homes are large rooms of 30 people, lack of privacy, strongly controlled living environment which is efficiency and economically driven. De Hoven is redesigning their premises on the basis of small scale living in decentralised units of 6 people as a family unit. Guests for instance take care of their own washing and cooking.The following research questions are postulated;

The Experience Economy: Work is Theatre & Every Business a Stage, by Joseph Pine II and James Gilmore

Field Guide for the Experience Economy by Joseph Pine II and James Gilmore

"…the me-me-me generation grows up to desire the real-real-real." Joe Pine and Jim Gilmore, the ‘thoughtleaders’ on the experience economy, provide us with a look at their forthcoming work on the topic of authenticity in business. The following excerpt is from the draft of a chapter describing why authenticity is coming to the fore as the new consumer sensibility An authentic sneak peak, Getting real