An authentic sneak peak |
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March 7, 2006; 6:30 pm by
Albert
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"…the me-me-me generation grows up to desire the real-real-real." Joe Pine and Jim Gilmore, the ‘thoughtleaders’ on the experience economy, provide us with a look at their forthcoming work on the topic of authenticity in business. The following excerpt is from the draft of a chapter describing why authenticity is coming to the fore as the new consumer sensibility An authentic sneak peak, Getting real
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Looks interesting! I think believability could also be an important factor here. The experience has to be real in the context of the world created by the company, which is not necessarily the real world. It is like suspension of disbelief in movies: I know lightsabers and Death stars are not real but I am willing to believe they are real when I watch a Star Wars movie.