Mark William Hansen will lecture the 11th of May about experience co-creation at the Lego Company. Joe Pine recommends: “Manufacturer LEGO been in the experience business for almost four decades, it’s the only company I know of that has marketing experiences at all ten levels of the ‘Location Hierarchy Model’ I relate to. I strongly urge you to not only attend Mark Hansen’s session, but to absorb his lessons and apply them to your own companyâ€?.

HSMAI organises this event in cooperation with EE. For registration and more information:

www.hsmai.nl

Weblogging as a new tool for self expression. Hans Mestrum is one of the front line webloggers with his weblog Hans On Experience. He gave a workshop for the European Centre for the Experience Economy. You can watch the full video of his workshop in Dutch. Hans will give a new workshop on the special day off line and on line experiences on the 8th of December 2006. By clicking on Read More you can go to the video and the sheets of the presentation.

The 12th of May drs. Anna Snel will elaborate on her findings so far concerning her Integrative approach to Experiences at the University of Amsterdam Business School at 12.00-13.30 (Roeterseilandcomplex, Nieuwe Prinsengracht 130, building G, room 2.02). Free for members
Register by e-mail, for details PrimaVera

Friday the 7th of april we started the first labtests on our research project Bereiken vs Beraken.Results will be published beginning of june.

Our society is changing to a system of communicative self-steering according to the philosophy of Arnold Cornelis. It becomes more important to learn at the level of communicative self-steering besides learning at the level of the social ruling system. Education should contribute to that. This paper gives a view on education in a society in which people live thogether according to the logic of communicative self-steering and in which an economy of experiences is upcoming. Download article (in Dutch)

On the 31st of march Human Emergence/Klaar om te wenden organised a meeting with very interesting thinkers and speakers Ervin Laszlo( Club of Budapest) Video presentation English, Don Beck(Spiral Dynamics) Video presentation English, Herman Wijffels (Videopresentation Dutch) and Peter Merry (audio presentation) the video’s are made by Henk Jan Winkeldermaat and also recommended to read the summaries of Hans Mestrum.(hansonexperience.nl) See also other initiatives Vision 21.nl(NRC next of today05-04-06, www.nrcnext.nl)

Photo’s Executive Course “Value Creation through Experience” Barcelona 2005

Yolanda Eijgenstein spoke about innovation in leadership at the HSMAI conference

How are things with the Centre? And your book and the English translation? I have scanned the articles that you have sent to Paul. I cannot resist to share my thoughts with you.It will be critical feedback: “Shopping is theatre�, “the brands are the players�, etc. II understand it all and understand the the concepts behind but at the same time I find these theories so limited . As if the Experience economy is the only thing that is happening in the world. Read more(in dutch) Mijke works in Honduras on her own initiated project Libre Expression for the UN ; Project Libre Expression