The Danish Marketing Forum and The Technoligisk Institut(Taastrup) in Copenhagen are organising the Markedsførinsdagen 2006, 30 and 31st of may.

Download the key note presentation of Albert Boswijk from the download area.

Literally speaking the Experience Economy is very old. Within management however it is a rather new topic that is being addressed only since the last ten years. Several organizations and their management place it on the agenda. It is something new and they want to discover what it is and what it can mean for them. The way people go through this orientation and learning processes differs from organization to organization. I observe three types of responses; 1. Neglect after first impression 2. Going through the motions 3. Fundamental approach.

Tomorrow’s people; How 21st Century Technology is changing the way we think and feel. Baroness Prof. Susan Greenfield (prof. of Pharmacology at Oxford University) lectured about the future of the mind at the People Ideas Nature and Creativity conference at Figi Zeist the Netherlands.

.Experience Toplecture 23rd of jan.2007 TCH Amsterdam

Berlin is ‘a breathtaking experience’, a city in which current developments and history go hand in hand. An E-Tour to Berlin is not only changing your way of thinking but also saying goodbye to former days without turning your back to past emotions.

Pictures Executive Course Value Cration through Experience Umbria 2006 online…!

Go to online photo album

Mark Hansen, Lego Company and guestlecturer for the European Centre for the Experience Economy spoke in Umbrie for executives and for the Hospitality Sales Management Association International. In Mark’s view the customer of the future wants to be the designer, and the marketeer of his own desgined products. So what’s the changing role for Lego Company in this? Listen to Mark’s lecture, for members only

Verna Allee (author of the Future of Knowledge) will give a special lecture for EE/UVA on the value of networks on the 14th of June. She will speak about how to increase prosperity through value networks. The College Hotel ASD 10.30. Program and registration

On the 13th of June 2006, Network Authority Verna Allee, will facilitate a hands-on workshop. We will apply her groundbreaking Value Networks Analysis to explore the questions raised by the transformation to the networked environment.

The underlying theme of the Executive Course Value Creation through Experience 2006 in Umbria was the Rule of St. Benedict. Not only did all participants stay in a Benedictine abbey, but many activities were also put in the context of how Benedictine monks live their life. On Thursday Prior Padre Cassiano told us about how the ancient Rule of St. Benedict can be applied in our life and especially working life nowadays. The date he put on his summary, April 27, 3006, was perhaps meant to stress the eternal value of the Rule…

Many courses start with an introduction round with names and titles and the companies where everyone works, an introduction of your social self so to say,but the European Centre always starts the Executive Course with an introduction that makes everyone experience their experiences.

Joe Pine discussed the present State of the Experience Economy and his ideas on authenticity on the first day of the course.How would you define authenticity???

In the principles for the Experience Economy you are what you charge for according to Pine and Gilmore (1999). If you charge for a good you’re in the goods-business, if you charge for a service you’re in the service-business, if you explicitly charge for the experience people have with you, you have entered the experience business.