Ronald Dalderup of Philips lighting showed us the process that they followed and his view on experience. One of the things he told was that the opportunity for customers to express themselves and their need to connect with others are becoming more important everyday.

Jempi Moens (Fresh Forward) took us through his world of futurising. By showing companies big underlying trends in society he “shows� them the future.

José Gimeno of e-Cultura presented e-Cultura’s vision on experiences and showed us some of their many fascinating and inspiring examples of their work in practice.