Co-creation in ‘Financieel Dagblad’ |
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August 16, 2006; 12:19 pm by
Teun
In today’s issue of the ‘Financieel Dagblad’ (www.fd.nl) an interesting article has been published on co-creation. Scope of the article is the increasing use of customers in product development in a wide range of industries. The article quotes several experts.
Albert Boswijk argues, while reffering to LEGO as a best practise, that: “The new generation of products goes one step further. In the future you can make your own story, scenario and game with LEGO-bricks. Essential question is: in what industry LEGO is operating?”
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