Today at PicNic Crossmediaweek John de Mol spoke about the convergence of media and the future of television. We are not living in an age of change but in the change of age. We are living in the application age and are actually at a tipping point where meaning is (co)created by the user. Content and creativity are the maindrivers. Technology and ne w media have changed our lives and we develop on line and off line lifestyles(identities).

Community is a powerful attractant. We have been recognizing communities by their signs and their symbols for millenia. We know exactly what a desirable community should look like. Pattern recognition takes one twentieth of a second. Unless your community venue fits the image on the user’s mental map,

Today we were guest of Pon Porsche Leusden. A visit behind a strong brand, perfect entourage and hospitality. Thanks to our hosts and special thanks to Angelique Schmeinck for very attractive dishes and Gilles Faellens of Bacchantes for the tasting of Tocques et Clochers wines from the Limoux. A perfect combination.See pictures

In the 50ys John Lilly( neurologist) developed the idea that restrictive sensory stimulation could have an relaxing influence on the body.

On e day we attended the lectures of Michael Jones Google Earth, Werner Vogel of Amazon, Alan Moore, Community dominate Brands, Susanne Piët on the Emocode and Mark Hansen on the progression of co creation concepts at Lego. We will report on all these sessions.

Companies spent the 20st century managing efficiencies, they must spent the 21st century creating experiences. Alan Moore spoke last thursday on e-day. Alan will be our guest speaker at the Crossmedia-experience workshop the 8th of december.For some of his slides go to downloads area.

If you will be so kind to register here (or in the righthand bottomfield) Members of SMO will be sent the pdf of the presentation the same day.

The emergent consumer is no longer alone, he is connected, empowered, and armed to the teeth with information from internet and mobile phone. Digitally connected consumers are brand polychamists.How will your business survive the Community generation?

The MEWE generation . What business and politics must know about the next generation.Tomorrow’s consumers and employees, who are they and what does interest them? 

Developing new Theory on the Experience Economy with Rigor and Relevance.
More and more organisations experiment and apply new business logic to take advantage of the Experience Economy where additional value is co-created with the customer (ID&T, Sportlife Arctic Games, Apple, many forms of consultancy) or where the customer takes the lead in full (Examples: Lego Factury and Mens Mens Mens, Second Life). The phenomenon is so new that, even so, many organisations apply it in practice no formal theory is yet developed at Universities on the topic.

There is no excerpt because this is a protected post.