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Companies do not understand how value is created by Alan Moore

September 17, 2006; 12:15 pm by Albert

Companies spent the 20st century managing efficiencies, they must spent the 21st century creating experiences. Alan Moore spoke last thursday on e-day. Alan will be our guest speaker at the Crossmedia-experience workshop the 8th of december.For some of his slides go to downloads area.

Alan states that companies completely do not understand how value is created. His view; it is the users that create the content.The time of interruptive marketing has to come to an end. Interruptive marketing is distburbing and based on a broadcastmodel whilst we are living in a networked society. We moved from cold media to interactivity and participation, to co-creation, towards hot media. Alan sees three functions for brands;