ID&T and Q Dance have started a partnership with the European Centre for the Experience Economy.ID&T and Q have developed ‘the experience chain’ of Dance Events. Partners of ID&T and Q will be invited on specific moments to contribute to the event. EE will do research on the impact of the experiences offered(XRP).

Tuesday the 28th of November 18.00 hours will be decided by the Jury which of the three most innovative marketing books will win the PIM Marketing Literature Award.

This is award is organized in coöperation with the University of Amsterdam, Vrije Universiteit van Amsterdam. The Jury consists of Hans Molenaar, chairman PIM, prof.Ruud Frambach, VU faculty Marketing, prof.mr.dr.ir. Sicco Santema, TU Delft
Kai Doornink, publisher ITCommercie, Arend-Jan Nijhuis, ING Bank, Egbert Jan van Bel, writer/lector MBA UvA, bestuur Marketing Executive Center, Tim de Boer, CEO Pleon, Fred Sengers, Chief Editor MarketingTribune, Wil Wurtz, chairman CRM Genootschap.

The rebirth of a store concept that was lost in warehousing on the m2. Petra Brussen changed drastically the strategy of Prénatal. She asked clients what would you like us to be for you?. Every woman who becomes pregnant experiences important changes, emotionally, fysically, mentally and spiritually. “If you becomes we.” She searched for the deeper meaning of this process and looked for an authentic bond with becoming mothers. She found this in the Silent Bond of the Moms.