The Future of Retail, the Rebirth of Prénatal by Petra Brussen |
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The rebirth of a store concept that was lost in warehousing on the m2. Petra Brussen changed drastically the strategy of Prénatal. She asked clients what would you like us to be for you?. Every woman who becomes pregnant experiences important changes, emotionally, fysically, mentally and spiritually. “If you becomes we.” She searched for the deeper meaning of this process and looked for an authentic bond with becoming mothers. She found this in the Silent Bond of the Moms.
She created with her staf “the you that becomes we”, an approach that rested on four pillars.
- Attention,
- Inspiration,
- Practical,
- Informative.
The store and the staf in the store is deeply focused and trained around these four fundaments. Training is done by deeply understanding this process.The store and the people in the store encourage an experience of being understood and being able to experience the meaning of becoming pregnant.We all were moved by the simplicity and power of the approach.
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