Mijke has joined recently the team of the European Centre for the Experience Economy. Mijke is a young Dutch lady, who graduated in “Politics, Communication and Organization” (Social and Cultural Sciences) at the Vrije Universiteit of Amsterdam. Before obtaining this degree, Bos studied Tourism and Culture for three years in the Netherlands and eight months in Kenya. She lived in Kenya to do a traineeship studying eco-tourism. Through her experience in Kenya, Bos got more interested in communication, and political and social relations. She graduated in 2001 and traveled for seven months through Asia and New Zealand to get to know different cultures, learn more about her own culture and support developing projects in Indonesia. Mijke initiated the project Libre Expresión in Honduras.Within the European Centre she is responsible for developing the relationship between social entrepreneurship and the process of creating meaning(experiences). She is also responsible for intensifying the relationship between Members & Friends of the European Centre.

“The Best School for the World”, taking off in The Netherlands! In September 2007, the KaosPilots Netherlands will launch a fulltime 3-year program for young entrepreneurs who want to make a positive difference in the world… “One individual, endowed with passion and purpose, can change the world…” - They are looking for 35! www.kaospilots.nl. The Kaos team also leads a three month course for artists and entrepreneurs see KaosKunstenaars&co.pdf. Read about Kaos Pilots in our book A new Look at the Experience Economy, to be published in english beginning of May.

Don’t talk about it but do it. The door is opened by a touch of my fingerprint. Electronic touch screens on the wall, easy to discuss your website or log, or any other issues,lots of space, brighty modern colours, big tables to work on, a little corner to do the morning kick off (morning prayer). The toilet door is transparant, as you close the door it becomes intransparant for privacy and in the mirror you see the latest news and teletext. I was thrilled today being a guest at Freedomlab. Freedomlab works close together with EE and 2 Yellows provides us with this interactive website. If your are creative and innovative your office better be it too! Good example of an experience environment setting the culture.

“Libre Expresión” is an initiative by Mijke Bos, a young Dutch lady, who graduated in “Politics, Communication and Organization” (Social and Cultural Sciences) at the Vrije Universiteit of Amsterdam. Before obtaining this degree, Bos studied Tourism and Culture for three years in the Netherlands and eight months in Kenya. She lived in Kenya to do a traineeship studying eco-tourism. Through her experience in Kenya, Bos got more interested in communication, and political and social relations. She graduated in 2001 and traveled for seven months through Asia and New Zealand to get to know different cultures, learn more about her own culture and support developing projects in Indonesia.With these experiences she became Marketing and Visual Communications Consultant in the Netherlands and Germany with &Samhoud.

Last week I visited an exposition in ARCAM, Amsterdam, on the influence advertising has on the city (‘the city’ in this case being Amsterdam) and the influence the city has on advertising (you can visit it yourself until the 27^th of this month). In this very small exposition, media and advertising agencies give their opinion on the (desired) role of advertising in the city. Besides the obvious attention given to opportunities using Google Earth, there was one other thing that got me thinking: the attention these agencies seem to pay to their role in the community.

Screenculture is a world of constant flux, of endless sound bites, quick cuts and half baked ideas. It is a flow of gossip tidbits, news headlines and floating first impressions. Notions do not stand alone but are massively interlinked to everything else. Prof Greenfield will speak about the effects of screen culture on our braindevelopment.What she calls the personalisation of our brain. We are born with almost all our brain cells. The connections between cells accounts for growth of brain and they reflect experiences.More info & register Greenfield 2006_def_2006.pdf

We invited Prof. Greenfield for the very reason that the new generation develops their own litteracy in relationship to the digital world and it is important to obtain insight what the effects are on this generation and what motivates them in order to know how to relate to them.(related subjects new literacy and Einstein generation)

Experience Toplecture; Tomorrow’s people; How 21st Century Technology is changing the way we think and feel. Baroness Prof. Susan Greenfield (prof. of Pharmacology at Oxford University) will lecture the 23rd of januar about the future of the mind in The College Hotel in Amsterdam. See our postings on the Future of our mind and read article Anyone,nobody someone; daedalus nobody somebody.doc; and register and program;Greenfield 2006_def_2006.pdf

Adres The College Hotel Roelof Hartstraat 1, tel 020-5711511, Parking in Concertgebouw Garage or nearby. Tram line 5 and 12.

I wish Apple all the very best with this venture. But I don’t want Apple to fail in its quest by not understanding this market. Thus this open letter to Apple. Alan Moore lectured at our crossmedia lab in dec.read Alans open letter

The World Economic Forum will be using new Web applications to extend the discussions at the Annual Meeting 2007 to a much wider audience. Held under the theme Shaping the Global Agenda: The Shifting Power Equation, the debates and discussions at the Meeting will be open to the general public via traditional broadcast channels, but also via webcasts, podcasts and for the first time, vodcasts. Internet users can field questions to participants via blogs and videoblogs and selected participants will be interviewed live in the virtual world of Second Life.http://www.weforum.org/davosconversation