The goals of the Centre are to become the leading body of expertise in Europe in the field and to close the gap between theoretical concepts and an integrative body of knowledge. The Centre aims to study, develop, and improve methodology for implementation of experience strategies and concepts. Core activities are academic research, creating fresh knowledge (60%), education sharing of knowledge (20%), and consulting, application of knowledge (20%).

The vision is to create a place and network for fundamental academic research on experiences and transformations in their broadest sense as distinct economic offerings. Since the publication of Pine & Gilmore’s book The Experience Economy: Work Is Theatre & Every Business a Stage, we observe hype concepts of new economic offerings. As founders we felt the need to create a body of empirical evidence around the conceptual frameworks contained within The Experience Economy.

The team

 

Albert Boswijk		Ed Peelen
Anna Snel		Steven Olthof