How to delight 8.500 visitors a day,7 days long at Tefaf? Noud van den Boer chairman of Koninklijke van den Boer group shared with our professional members a view behind the scenes. We discovered an outstanding operation in logistics but last and not least 4 fascinating experience concepts. Compliments to Noud van den Boer and his team. Always keen on new concepts the MvdB team spotted new products in Paris. Examined ingredients and theu discovered, good idea but we can do it better.And so they did.And their new experience product sold 2500 on the first day of Tefaf. It is their alert way of percieving innovations and even making them better.