Lux a very interesting social cultural platform in Nijmegen organised a debate around the Experience Economy in Nijmegen. After a short introduction on Experience Economy by Albert Boswijk local entrepreneurs discussed applications and opportunities for the City of Nymegen.The local Entrepreneurs were projectdevelopers, local artists (the platform Smeerolie), shop owners, club directors(Doornroosje) and brasserie owners. Our advice to the councilwoman of economics and culture was to install innovation and brainstorm sessions at least twice a year and make a report on all creative ideas for the town and teach the workers of the city to learn to listen to these ideas and not to say NO on first hand. For introduction see downloads and report on LUX www.ruimteinlux.nl