The fastest growing product in our economy is emotion.Those who cannot compete with the big chains have to offer experiences. Prof.Willem de Ridder (Institute SMO, partner of EE) describes in an article in FD that key markets will change drastically.Lots of products and services will become cheaper. Who wants to survive in those markets must be able to stay profitable with very low margins. This part of the market will be the battlefield of big chains and pricebreakers.But there is an attractive alternative for those who cannot do this or do not want this.Byers are more and more prepared to pay for products and services with an emotional value. For the complete article(dutch) see Financieel Dagblad dd 28th of March or see http://downloads.experience-economy.com/