Knowledge centre Triple E developed a new idea that may become history. It is going to auction the Dutch landscape! Farmers, citizens and entrepreneurs are joining hands to preserve and protect nature. Without interference of any government or NGO, everyone can now “buy” (elements of) landscapes, or - in other words - the horizon! Of course one does not actually buy an element such as a tree, but “adopts it” and contributes to the preservation and maintenance of the landscape and its elements. When one joins the auction, (s)he will receive beauty in return.From this fall onwards, anyone can start bidding and join the auction(s) of the future, of which the first will take place in the Dutch Ooijpolder.http://www.groenegoededoelen.nl

If everything is make-able and life is all you got, why wouldn’t you define it in the most favourable way? Not happy with your past, not satisfied with your present, make a sure shot for the future. Be someone! Appreciated, admired, and most of all happy with yourself. It might require a make over though, because check in the mirror: are you really there?

We have asked Susanne to leacture for us because her work is very much related to our work and she did her PHD research on emotion. Do not miss this opportunity to be at the Experience Toplecture Location POST CS Club 11 Oosterdokskade 3-5, 1011 AD Amsterdam, 020 - 625.59.99 www.ilove11.nl. 10.30 Reception 11.00 Start Lecture optional 12.30 Networking lunch till 13.30 Costs € 95 Excl VAT, Members € 80,75 Excl VATand Lunch € 20 excl VAT. Mail; REGISTRATIEFOR-UK.doc

The Executive course Value Creation through Experiences started today. Participants, lecturers and students are working at the moment on their own working definition of personal, social and economical Experiences. Anna Snel will present her recent findings of her research in the second half of the morning. We will report on all sessions. If you are interested in the course materials do let us know.Anna Snel makes a difference between product centered approach, person centered approach, and an interactive approach. A lot what we call experiences is merely information, but it is finally the person who decides what kind of experience is meaningful for him or her.

1. Two network meetings per year, with thought provoking lectures for free. Next meeting 2nd of november,extra-ordinary experiences THECOLLEGEHOTEL in Amsterdam
2. Two visits for free behind the scenes of minimal two experience providers. Visits on site including lectures by companies that will present their business case and are involved in the experience economy. Next Visit Philips ShopLab Hi-Tech Campus Eindhoven 12th of Oktober
   
3. Two Experience Toplectures for a reduced fee. Next lecture 1st of June Susanne Piët on The Emo Code Club 11 Amsterdam
4. Free access to the expert section and professional meetingpoint of the website of the European Centre for the Experience Economy with the latest lectures, business cases, articles, white papers, and book descriptions.
5. Priority registration and a reduced fee for the Executive Course “Value Creation on the Edge through Experiences
6. Exclusive contact to our teachers, practitioners and guest lecturers. see MEMBERSHIP 20071.pdf

In 2005 Thomas Thijssen, director of research of the European Centre for the Experience Economy developed, together with Ed Peelen (Nyenrode Business School) and Susan Bink (University of Amsterdam), a new tool to measure the impact of meaningful experiences.
The XRP© was statistically tested and confirmed in a study on the impact of the on-line Arctic Games of Sportlife Deep (link to the case no 12 in our book; Experience Economy A new perspective .
The XRP© measures through an on-line questionnaire the following aspects of meaningful experiences: senses, emotions, experience (doing) and evaluation (undergoing). The impact of meaningful experience is expressed in marketing value, comprised of brand awareness, purchase intent and brand image.
The aim is to further test and validate the XRP© in a variety of on-line and off-line situations and develop a tool that can help decision makers in allocating marketing and communication budgets to investments in meaningful experiences with customers with a higher return on investment.Read more about Case 12 Sportlife.pdf

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