The Executive course Value Creation through Experiences started today. Participants, lecturers and students are working at the moment on their own working definition of personal, social and economical Experiences. Anna Snel will present her recent findings of her research in the second half of the morning. We will report on all sessions. If you are interested in the course materials do let us know.Anna Snel makes a difference between product centered approach, person centered approach, and an interactive approach. A lot what we call experiences is merely information, but it is finally the person who decides what kind of experience is meaningful for him or her.