New Nordic conference about experience economy, 28th - 30 th August, Norway
More than 400 people participated at Scandinavian Experience Conference 2006 in Kristiansand. In the wake of the success of that conference we’re launching a new conference within the field of experience economy. 28 th August 2007 is the kick-off for Motion, a yearly conference with an international profile taking place in Kristiansand, Southern Norway. The event will last for three days, from late afternoon on the first day until early afternoon on the last day. The main topic for Motion is business development within the experience economy. Motion is a meeting place, which will generate energy and motions - between different industries and between learning and practical handling. Hence the conference name Motion. An important ambition is to create an international arena for new thinking and development, and we expect 500 participants. The conference programme for Motion´07 illustrates different field aspects of commercialising within culture and experience-based industries. The whole conference will be available in English. Check out motion for more information and programme.

Conference on Innovation, sustainable development and experience economy Nov 15th in Soren Denmark. Key note speakers are Albert Boswijk, Director of the European Centre for the Experience Economy, and Jan Michael Madsen, Story Officer of the Tordenskiold Foundation. Together these will add a creative and innovative dimension to the discussions on destination development. We hope to see you in Sorø! See attached Tourism_Destinations_for_the_Future.pdf

THOMAS THIJSSEN AND ALBERT BOSWIJK presented JOE PINE the English translation of their book The Experience Economy A New Perspective. A very good turn up of people on such a short notice, were witness of an inspired JOE PINE who lecturered on their new book Authenticity.What do customers really want. Joe talked about that a lot of companies claim to be authentic in their advertisements whilst they are not. If you are authentic you do not need to say that you are . “It seems to be that people believe that authenticity is not of mankind, not of machine or technology, nor of money”. I actually dispute those introductory remarks, a sculpture or painting that is created by an artist is authentic by the artist and perceived by the public. Pine argues that “authenticity is personally determined”. I believe that is partially so, there is also an empirical reality if something is the first or originally created artefact or not. Pine & Gilmore present a 2×2 matrix whereby the dimensions are 1)True to it self(to the self) and 2) is what it says it is to others. In this matrix you can have four options. Something is true to itself and it is what it says it is(True True), something is true to itself but is not what it says it is(True/False).Something is not true to itself but it is what says what it is(False/True) and someting is not true to itself and is not what syas it is(False False). Read report on Joe’s lecture below

here

Concrete architects celebrates their 10th anniversary with a beautiful edition of their work. Rob Wagemans and his team are regular lecturers for our Centre because of their unusual and surprising approach to architecture. They have won international prices with the Lairesse Apotheek. They are the creators of the famous Supper Clubs and of the AMAISON catering concept.The World according to Concrete is for sale in our book shop.Concrete-ulations!

Albert,
Wat een week was dat ! wat een ervaring ! Ik denk nog steeds vaak aan de mooie momenten met heel veel pleizier.
Leuk om je team te ontmoeten hebben. Bedankt voor de goede en inspirerent coaching. Ik heb onvergeten momenten meegemaakt. BEDANKT.
Met vriendelijke groet,

Bacchantes Wijnimport
Gilles Faëlens (tel: 0628836120)

Bacchantes Wijnimport - Burgemeester Martensstraat 17
2806 CJ Gouda - Tel: 0182-525269 - Fax: 0182-550812
E-mail: wijn@bacchantes.nl
Internet: www.bacchantes.nl

Our bookstore started, a small selection of special books that are related to the field of the experience economy will be available on our site. The first books that are for sale are; Experience Economy A new perspective, by Albert Boswijk, Thomas Thijssen en Ed Peelen now in English and you can pre-order Authenticity by Joseph Pine and James Gilmore What Customers really want Publication date 18th of October and The Emocode by Susanne Piët.

Michel Bauwens the founder of the P2P foundation and lecturer at our Executive course will be writing on our blog every month, the first posting is there. Thanks Michel!

The concept of symmetric competition is easy to understand. It occurs whenever similar institutions or players have to ‘fight it out’, in business or war. In war, it’s when two similarly structured centralized armies are confronting each other. In business, it is when two for-profit companies are encountering each other in a market. One player may be bigger or nimbler, but they are essentially obeying the same rules of the game.

In asymmetric competition, the players are facing each other, but are obeying to different logics. Think about the American
Army facing the Jihadi insurgents. One is a hierarchy, the other a network of bands. It is difficult for the Jihadi’s to win militarily, but they can wear out their enemy, because they have a different logic of operation, and do not have to maintain a large standing army.

Also watch interview with Michel Bauwens on p2p

Joe Pine will lecture on “Authenticity in economics” at 11.00 o’clock in Club 11 .Joe Pine and Jim Gilmore will publish their new book in Oktober at Harvard Business press. After the lecture there will be an informal meeting in Club 11 where we can discuss with Joe Pine the latest developments in the field of the Experience Economy. At the end of the meeting Joe will receive the first two copies (one for him and one for Jim, some think that Jim does not exist) of the English version of our just published English translation.We will inform you about the new added business cases and the difficulties to translate the concept of meaningful experiences into English. Start of the session 11.00-ending 13.00. Location Club 11.Cost € 95 excl.VAT including a copy of the book,lunch and drinks.Registration now; Our book can be ordered in our bookshop.

What do MySpace, YouTube, Wikipedia, Craigslist, Skype, Alcoholics Anonymous, the Apache-chairman, Geronimo en Osama Bin Laden have in common? That’s the decentralised network and that’s the start of Beckströms biology lesson. Look, at first sight these animals the starfish and the spider are similar but if a spider looses one leg he moves on with seven legs. But if he looses his head? Right than he is deadly finished. With a starfish this works completely different: you can get rid off all his legs and he develops himself again as a complete starfish. With organisations it works the same. Normally organisationas are set up as hierarchies with an CEO, departments etc. But a decentralised organisation is may times as strong. There the ideology is central and everybody contributes to the targets the best to his capabilities . There is not a true leader, only people that charish and express the “ideology” . Consequently the community is the linking factor that repares a damaged organisation and therefore comes back even more forcefully.

They allow you to be glamourous to the outside world and to be safe within your own world. Susanne Piët, psychologist and communication specialist lecturerd for EE in Club 11 about her concept the Emocode. First the power was with the church, the government, now it is in the market. She sees the market as a huge parc with different experience gardens. The garen of safety, de garden of authenticity, the garden of romance and phantasy, the garden of sensemaking and creating meaning and the garden of identity. People move from garden to garden.Susanne is inspired by the German philosopher Peter Sloterdijk . Marketeers complain that they cannot capture their targetgroup anymore.The power has shifted to the consumer and consumers are involved in co-designing half fabricated products. Nothing is anymore what it appears to be. Everything is experience. The need to express your identity is facilitated by the economy. You are what you are buying. No body buys in teh western world buys a t shirt because he needs one but to express to who he is and where he wants to belong to. Susanne sees these gardens of experiences as sanctuaries, a sanctuary is a place of sacredness, a place of escape, a place to grow and reflect, and a place to study.Sanctuaries are confortzones, there are sanctuary markets for instance of youngsters that just finished their school that that do not know what sort of career to choose in their lives. The basic motivations of mankind are exploration, excitement, and safety, and control of our own environment. The challenge for commerce is to bring together and reconcile these paradoxal needs. Her book(in English) is for sale in our bookstore and on managementbook.nl. read more about the difference between fysical and virtual experiences