Joe Pine will lecture on “Authenticity in economics” at 11.00 o’clock in Club 11 .Joe Pine and Jim Gilmore will publish their new book in Oktober at Harvard Business press. After the lecture there will be an informal meeting in Club 11 where we can discuss with Joe Pine the latest developments in the field of the Experience Economy. At the end of the meeting Joe will receive the first two copies (one for him and one for Jim, some think that Jim does not exist) of the English version of our just published English translation.We will inform you about the new added business cases and the difficulties to translate the concept of meaningful experiences into English. Start of the session 11.00-ending 13.00. Location Club 11.Cost € 95 excl.VAT including a copy of the book,lunch and drinks.Registration now; Our book can be ordered in our bookshop.