The inner circle of the European Centre met the end of July for a strategic meeting and discussed our future publications. We will work on an academic publication about the Experience Society and the Quality of Life in 2009. 2.We will publish a study about the interface of sensory perception and emotion. 3. Experience and Healthcare. 4. A practical guide for experience in hospitality. 5. A reader by the Pioneers of the Experience Economy, Joe Pine, Ralph Jensen, Venkat Ramaswamy and many others. 6.A practical guide and toolkit for implementation of experience concepts. 7. Article on Virtual Experiences and the Experience Landscape. 8. Experience and an inspirational workspaces. 9. The Experience of Nature and the Nature of Experience. Quite an ambitious program for the coming three years.

The concept of symmetric competition is easy to understand. It occurs whenever similar institutions or players have to ‘fight it out’, in business or war. In war, it’s when two similarly structured centralized armies are confronting each other. In business, it is when two for-profit companies are encountering each other in a market. One player may be bigger or nimbler, but they are essentially obeying the same rules of the game.