I would like to thank the whole staff for a perfect organisation of this conference. All details were taken care of . It is has been a great pleasure to me. In terms of content I was very interested by the work of Lena Mossberg, we discussed very intensely our mutual work and have made plans to share our research efforts in november. It was a pity I had to miss the art tracks, because of my own lecture. A little bit more art and artists in the program would be welcomed. Also I would recommend to do more lectures in English and I predict a good future for this Nordic Experience Conference!. Both Keller workshops were rather traditional branding concepts certainly in the way that Steven presented himself. The important learning point for me was that in one of his slides he drew the brand separate from the organisation and separate from the customers. Frank Pedersen form Jitske bank looked very interesting, I couldnot really follow his Danish. We look forward to next years edition. For more information clips of the lecturers and speeches go to motion