Get out of the Way! , lunch session at Pic Nic Crossmediaweek by Anna Snel |
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What is the difference between Physical and Virtual Experiences? Anna approaches this issue by first describing how value creation took place before the whole experience ‘venture’ started. She has taken us along a journey of economic scientists like Heskett(1997) and Hirschman (1982) about the extrinsic motivations and the intrinsic motivations. In the extensive literature there is a vast amount written about experience, clear definitions are lacking. If everything is Experience NO-THING is Experience. The American philosopher Dewey(1934) defines Experience as follows; contact with the raw stuff, and event like qualities like progression over time, emotional involvement, anticipation, unity and uniqueness, and consummation vs continuity. The differences between physical and virtual experiences Anna argues are in the field of accessibility, continuity, sensory intensity, the nature of cummunication, and shared experiences. For full presentation.
She then introduced the concept of social capital(Putnam 2000); bonding versus bridging.Within bonding individuals are already close, provide support for each other, making the relationship even stronger. In the relationship is deep emotional support, the relation ships are exclusive, one speaks of social superglue. The benefit is love and shelter, the risk is islolation form openness and newness. With bridging, Individuals connect with those from different backgrounds, gaining new information and resources.The relationships are Breadth (broadening of worldview), inclusive lubricant.The benefit; widely connected. The risk of being unsupported and uncared for.Third places are places where there is a kind of fusion between bonding and bridging. The characteristics of third places are;
- Neutral ground
- Leveler
- Conversation is main activity
- Accessibility & accommodation
- The regulars
- A low profile
- The mood is playful
- A home away from home
Anna ends her talk with a description of Serious Leisure; (Stebbins 1992) The systematic pursuit of an amateur/hobbyist/ volunteer activity, that is sufficiently substantial and interesting for the participant to find a career there in the acquisition and expression of its special skills and knowledge. Often participants expend a great deal of time and money in pursuit of their interests (but don’t forget all the non-calculable value that is also invested!). She argues that a kind of Copernican revolution is going on where traditional companies have no share in ) leave alone that they claim to produce an experience and she advises these companies to get out of the way and that it would be wiser to foloow and understand this process.
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