Today, I am very happy to announce that I am releasing my new book “The End of Control” online, for free. You can now get a new chapter per week, via the website, RSS, email, pdf, MP3 or video, at www.endofcontrol.com. Yes, I may eventually offer a printed, tree-wasting version, as well - but in the meantime, just fire up your RSS feeds. The End of Control (EoC) book expands on the key topics introduced in my previous book “The Future of Music” while escalating the debate out of the music realm and into media at large. EoC addresses the single most important issue underlying many debates about the future of media: who controls what, why, when, and where, and how can digital content still generate revenues when most of the traditional ways of controlling its flow (i.e., distribution) are no longer available. In the book I will argue that in the future, controlling distribution is replaced with earning, receiving, and maintaining attention; that in media’s future friction is fiction; and that the “people formerly known as consumers” now literally run the show.