The concept of experience economy has been around since 1999. You have noticed a development in the concept over time, and have dubbed the last phase experience economy 3.0. What is it, and how is it different from 1 and 2? Experience Economy has been around as lang as the oldest profession exists Pine & Gilmore and Ralp Jensen spotlighted something that was already there for a long time. See table 1.1 p.14 in our book ( see appendix). Toffler wrote in 1970 a whole chapter on the Experience makers in Future Shock, Schulze wrote in 1992 about the Erlebnis Gesellschafte, all long before Pine & Gilmore. We define Experience Economy first generation by the amount of control that the so called experience provider has. The so “called experience” is 100 % staged. It is the business suppliers view that counts. In our view an experience can only be personal, in nowadays litterature authors call even a building an experience. ( the Heineken experience for instance).

Entreprise 2.0 is not just a new technological paradigm, but above all a new social paradigm. Simply integrating its new technological capabilities in an unchanged corporate culture, will not provide any of the substantial benefits that wider participation by employees and user communities can bring. Entreprise 2.0 is nothing less than a new paradigm for organizing work and value creation in our networked information economies. In order to understand the cultural challenge, it helps to understand 3 different cooperative cultures, and their associated social contracts and business models, i.e . sharism, commons production, and crowdsourcing.

Experience Top Lecture by Gerd Leonhard

Media Futurist, Author, Web 2.0 Entrepreneur