At our partnermeeting with Koninklijke van den Boer groep, ID&T en Q Dance, DST experience Communication, Lost Boys and Performance Solutions, the partners discussed what role they see for the European Centre for the Experience Economy.

The partners expressed that they would like to see the Centre put more effort into and give priority:

1. clarifying the accountability of experience creation (why is investment in experience creation and experience co-creation more effective than tradional marketing budgets?)
2. taking care of more exposure of our experience research results in the professional press
3. investigating what the future developments are in the field of the experience economy
4. making experience economy more accessible

Our progression so far;

We have developed the Experience Framework XRP http://www.experience-economy.com/index.php?s=XRP) which measures the emotional impact and differences between traditional marketing campaigns and experiential ones. We are working now with prof. Ed Peelen and dr. Karoline Wiegerink (Business University Nyenrode) on an evaluation model of Events. We are writing an article on authenticity with Anna Snel and Motivaction based on our recent research results (see above) and look forward to do our third XRP project during the World Out games in Copenhagen 2009. If your interest is raised to do a research project contact us.