Creating business for water and health in de consumer market, agriculture and third world. At Philips High Tech Campus, Brabant Water, Waterschap de Dommel, TNO, Philips Research, Kiwa, Brainport Eindhoven and the province of Brabant founded an innovative platform for ventures in the Water and Health market. The European Centre for the Experience Economy was asked to contribute to the kick off of this innovative platform. There is high level of knowledge present in the Netherlands. All the knowledge is focused around the producing companies and insitutes. The initiative is motivated by the fact that this knowledge is not fast enough converted into concepts around points of use.A new vision is needed around health, wellnes, durability, safety and lifestyle. For more information see www.helixer.nl ,for presentation see download