All speakers and Interviews

Jean Christophe Zoels Partner at Experientia reports from Pic Nic.Read his report.

We are talking here about free price, not free speech.
Chris Anderson’s book offers a triarchy of three kinds of free:
“The cross-subsidy model: the razors-and-blades model, as well as loss leaders of all sorts, from “free gift inside” to “free toaster for opening an account. The media business model ranging from free-to-air broadcast radio and television to all ad-supported content online today
The Freemium model:  “The third is the new one, enabled by digital markets where the marginal cost of production and distribution is close to zero. This is the one that allows the “freemium” business model, where 90% of the users get the basic product for free and 10% chose to pay for a premium version.”

The 4th of september Vint(Innovation Institute of Sogeti) organised a social strategy talk on listening to communities. Apart from the very interesting approach from Nokia;s cultural antropologist Younghee Jung as key note speaker, three companies (Arie de Zeeuw, Head Corporate Affairs Vodaphone,  Dirk Kronemeyer, VP Business Innovation of KLM over community led innovation and Pim Betist, founder of Sellaband) explained in an elevator speech there approach to communities. I was impressed by the amount of people that turned up(around 400) and also impressed by the willingness of participants to contribute to the dilemma’s of these companies. Vodaphone merely listens to panels, and learns from what their customers say. KLM China club, invites their customers to relate to each other so they can find each other in doing business in China and Sellaband really engages fans of a particular band to help to promote their favourite musicgroup to make their first album. The motives of these companies to facilitate community platforms differ. Vodaphone and KLM want to learn and make money out of it and Sellaband is more born out of the idea , the passion behind the concept became very clear. The ability to listen to the fresh idea’s of the participants was striking. KLM and Vodaphone did not hear anything new, Pim Betist went home with some inspiring ideas.

Barry Kooymans is director of Nomad outdoor equipment. In the Experience Academy he discovered that the future of his business would be in the experience of his cliënts, and not merely into his products. Listen to his story;Video Barry Kooymans

Tom Bade founder and director of Triple E. A company that is involved in the economics and the way we experience our nature.(Ecology, economy, experience) partcipated in the first executive course Value Creation through Experience in 2002. He reports on what happened with him and his career.Video Tom Bade