The 4th of september Vint(Innovation Institute of Sogeti) organised a social strategy talk on listening to communities. Apart from the very interesting approach from Nokia;s cultural antropologist Younghee Jung as key note speaker, three companies (Arie de Zeeuw, Head Corporate Affairs Vodaphone,  Dirk Kronemeyer, VP Business Innovation of KLM over community led innovation and Pim Betist, founder of Sellaband) explained in an elevator speech there approach to communities. I was impressed by the amount of people that turned up(around 400) and also impressed by the willingness of participants to contribute to the dilemma’s of these companies. Vodaphone merely listens to panels, and learns from what their customers say. KLM China club, invites their customers to relate to each other so they can find each other in doing business in China and Sellaband really engages fans of a particular band to help to promote their favourite musicgroup to make their first album. The motives of these companies to facilitate community platforms differ. Vodaphone and KLM want to learn and make money out of it and Sellaband is more born out of the idea , the passion behind the concept became very clear. The ability to listen to the fresh idea’s of the participants was striking. KLM and Vodaphone did not hear anything new, Pim Betist went home with some inspiring ideas.