STT Netherlands, Study of Centre for Technology Trends published yesterday a very interesting report on the way that brainsciences can have influence on day to day problems in society. The symposium held by STT organised gave us a very interesting perspective an practical applications. Frist Prof.dr. Peter Hagoort introduced us to a realtime view into the brain of one his assistants. We saw how the stimuli of frightning horror movies stimulated part of her brain.Prof. Peter Werkhoven (TNO) introduced us to brainmachine interfaces. Interesting to see that in the nearfuture we do need game consoles anymore, just a headset that read our brainimpulses and exactly does what you want with your thoughts. Now aday all kinds of information is stored in different devices as mobile phone, or your labtop, how can we recall that information without fysical intervention, just as our brain functions. Prof. Jelle Jolles explaned why there differences in braindevelopment between boys and girls.And when the conditions of the brain are open to most effective learning.  Dr. Katy Kogel explained the research that is being done on criminal behaviour. Prof.dr.Cristian Keysers(Universiteit Groningen) introduced us to the concept of mirror neurons. Which are a very interesting findings in term of experience economy applications. If you see that somebody suffers, or is excited your own neurons have the inclination to the same emotional respons.Prof. dr. Margriet Sitskoorn explained about the trust hormone oxytocine. People with more oxytocine trust other people more and this hormone reduces the anxiety level and of being on guard.Tis is the so called binding hormone( mother child relation) Prof.dr. Bart ter Haar(TU Eindhoven) talked about neuro mimicry in biomedical analysis. How doctors can scan diagnostic information 15% faster. Dr.Paul van der Logt(Research Unilever)about how certain ingredients in food can improve the brainfunction. Prof.dr.Kees de Graaf(Universiteit Wageingen) elaborated on how we experience hunger and saturation. We have two kinds of saturation 1)we have enough energy(food) 2) sensory saturation. In the perspective of obesitas it would be very interesting if the food industry started to produces light food with a faster sensory saturation. Then they they really have to change their paragdigm, because now the produce f.i. chips that makes you want to eat more and more.There is a special after taste in chips that urges you to eat more. Prof.dr Ale Smidts talked about neuromarketing. How we recognise famous people and accept their message easier then normal advertising. ISBN of this report 978-90-809613-6-4.The brain struggling to understand the brain  is society trying to understand society itself
FD beelden van het brein.pdf

According to Science of the time the 10 sticky trends are

The inevitable Rise of Experience Economy (53)
The Better World (46)
Females (37)
What Really Makes Sense (24)
Quality is All to me (21)
Cool Creators of Cool (21)
Cool Personalisation (21)
You Will Respect My Authority (20)
Society of Winners and Losers (19)
Authentic and Independent (18)

Current trends in the housing markets in the US and elsewhere have exposed the weaknesses in the fiat monetary system in place since the collapse of the Bretton-Woods system. Investors are increasingly looking at other alternatives to currencies, such as precious metals.
As trends continue, the current economic system will collapse. This will resultin mistrust among the general public for what they perceive to be currencies with an arbitrary dictated value, as well as a mistrust of the overarching establishments which govern those currencies.As trends continue, the current economic system will collapse. This will result in mistrust among the general public for what they perceive to be currencies with an arbitrary dictated value, as well as a mistrust of the overarching establishments which govern those currencies.

I think if you want to know what is wrong with capitalism and how peer-to-peer is an improvement over it, you have to look at the history of motivation and cooperation. Pre-modern societies were based on coercion / force - a slave had to give everything and serf had to give half or more of what was produced. The dream of capitalism said that instead of forcing you, why don’t we create mutual self interest, so we will just exchange things of equal value with each other. In a way that is great progress because we go from external negative motivation (fear) to external positive motivation (money). The problem with that is that if you don’t have money - if you don’t have positive motivation on the outside, you don’t do it. Also the problem is if you have a system based on self interest then no one looks at the other consequences. No one looks at pollution. And no one wants to do anything that is not paid.

Are Customer satisfaction programs loosing its momentum? Finding yourself in a crowded market struggling to stand out? Always looking for what’s new, …for inspiring new ideas ? Come and have a date with us 5th November, from 08.30am - 12.30 noon.
NBDA Asia, in collaboration with SPRING Singapore is organising a half day inspirational dialogue aimed at the service industry leaders.With contributions of Ronald Dalderup, Mr Jerry Tan CEO Light10Labs, Remco Muzerie and Albert Boswijk co-founder of ECEE. For more detailsand registration read

After the enormous success of our co creation workshop at Pic Nic we will organise an open workshop for those who could not attend and those that are interested to learn more about the power of co-creation. We will share of course the results and integration of knowlegde created at the Pic Nic event.
The workshop will be introduced and facilitated by Albert Boswijk CEO/co-founder of the European Centre for the Experience Economy and Raul Lansink managing partner of Favela Fabric. In detail will be discussed how to introduce and increase the lifecycle of a co-creation lab application. After a short break we will work with you on ways how you can actually introduce co -creative forms in your organisational practice. There will ample space for discussion. Registration Costs € 295 including lunch. Location Amsterdam

En entrant dans l’atelier sur “la puissance de la cocréation”, organisé par le Centre européen pour l’économie de l’expérience et le “cabinet de cocréation” Favela Fabric à Picnic, on découvre 12 tables carrées, chacune entourée de quatre chaises et équipée d’un ordinateur. Le message est clair : l’atelier lui-même sera coproduit. Il le sera notamment autour de la question de base : qu’est-ce que la co-création ? Que n’est-elle pas ? D’abord, la cocréation, ça sert à quoi ?
Pourquoi au juste se préoccuper de bien définir cette forme de création et d’innovation ? Parce qu’à l’époque des marchés ouverts et mondiaux, et des clients en réseaux, les marques sont déjà “cocréées”, explique Albert Boswijk, directeur du Centre européen pour l’économie de la connaissance. Quand des amateurs ont détourné les logiciels des produits Mindstorm de Lego, quelques semaines à peine après le lancement de cette gamme, les juristes de l’entreprise ont eu comme premier réflexe de vouloir faire donner l’huissier. Mais l’entreprise a choisi de s’appuyer sur la dynamique de cette communauté, ce qui lui a en définitive considérablement bénéficié.

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Last Friday saw the close of the 3-day Picnic event in Amsterdam. Along with my partner, we jumped at the opportunity to end the week rubbing shoulders with an array of media artists, technology entrepreneurs, website designers and IT freeks who made us feel very welcome!
The morning was spent at the ‘Power of Co-creation’ workshop organised by the European Centre for the Experience Economy. Seated in groups of 4-5 behind intranet terminals, the audience collaborated on defining the concept of co-creation and best practices.
Business cases such as Lego and Sellaband were enthusiastically debated as we attempted to identify the point of co-creation and the deemed value which is not always obvious. Thanks to Albert Boswijk (ECEE) and Raul Lansink (Favela Fabric) it was truly an inspirational workshop.Read