STT Netherlands, Study of Centre for Technology Trends published yesterday a very interesting report on the way that brainsciences can have influence on day to day problems in society. The symposium held by STT organised gave us a very interesting perspective an practical applications. Frist Prof.dr. Peter Hagoort introduced us to a realtime view into the brain of one his assistants. We saw how the stimuli of frightning horror movies stimulated part of her brain.Prof. Peter Werkhoven (TNO) introduced us to brainmachine interfaces. Interesting to see that in the nearfuture we do need game consoles anymore, just a headset that read our brainimpulses and exactly does what you want with your thoughts. Now aday all kinds of information is stored in different devices as mobile phone, or your labtop, how can we recall that information without fysical intervention, just as our brain functions. Prof. Jelle Jolles explaned why there differences in braindevelopment between boys and girls.And when the conditions of the brain are open to most effective learning.  Dr. Katy Kogel explained the research that is being done on criminal behaviour. Prof.dr.Cristian Keysers(Universiteit Groningen) introduced us to the concept of mirror neurons. Which are a very interesting findings in term of experience economy applications. If you see that somebody suffers, or is excited your own neurons have the inclination to the same emotional respons.Prof. dr. Margriet Sitskoorn explained about the trust hormone oxytocine. People with more oxytocine trust other people more and this hormone reduces the anxiety level and of being on guard.Tis is the so called binding hormone( mother child relation) Prof.dr. Bart ter Haar(TU Eindhoven) talked about neuro mimicry in biomedical analysis. How doctors can scan diagnostic information 15% faster. Dr.Paul van der Logt(Research Unilever)about how certain ingredients in food can improve the brainfunction. Prof.dr.Kees de Graaf(Universiteit Wageingen) elaborated on how we experience hunger and saturation. We have two kinds of saturation 1)we have enough energy(food) 2) sensory saturation. In the perspective of obesitas it would be very interesting if the food industry started to produces light food with a faster sensory saturation. Then they they really have to change their paragdigm, because now the produce f.i. chips that makes you want to eat more and more.There is a special after taste in chips that urges you to eat more. Prof.dr Ale Smidts talked about neuromarketing. How we recognise famous people and accept their message easier then normal advertising. ISBN of this report 978-90-809613-6-4.The brain struggling to understand the brain  is society trying to understand society itself
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