Richard Branson was interviewd on Big Improvement Day by Ivo Niehe.”The Netherlands is in a preferred position, because you have so many entrepreneurs in your country”.The present economic climat offers opportunities. Now is the the time to start a new company. Create something that is worthwile and make sure that every detail is perfectly taken care of. Every good business protects its downside.The banks did not protect their downside. Mr. Branson talked very openly about his own companies and the way his leadership comes out best.On a question of the public he said that inspiring and motivating people was one of his core competences.He proved this fact on stage when two broke students asked if he had a place on his plane to watch the inauguration of Barack Obama. “Sure he said as long it is not everybody and if you have you passports” For them a once in a lifetime experience. Invest in your business when times are difficult and save money during the good times. See interview video on FD and Audio BNR . Also read article in Financieel Dagblad and watch Dutch television friday the 23rd of Jan.