” Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where ‘your cloud’ holds all kinds of content, your social network connections, your community, and your context (i.e. meta-content), your meta-data and your interaction-trails, and where access to all of this is feels-like-free, legal, always-on and fully mobile, on any and all platforms. This is the future we are heading into, and telecoms, content-owners and brands / advertisers must forge entirely new partnerships. We are starting to see content creators and rights-owners aborting their long-standing quests for total control, and instead looking to build their audiences and share revenues. So where is this trend going to take us, what do we need to do in order to turn content (music, video, TV, news, games, books…) into a new and truly growing business that is really web-native, where are the big opportunities for telecoms, operators, social networks and rights-holders, and what will the new business models look like? In this context, Gerd will also address topics such as the flat rate for digital music, ISP/Operator + Content bundling examples in Europe and Asia, copyright 2.0 and the future of content commerce, the shift from control-economy to attention & trust economy, the latest developments in next generation advertising, and the growing economic power of those ‘new generatives’ (> Kevin Kelly)…”Download Future of Content & Telecom Gerd Leonhard @ eComm Conf 2009 PDF
Theme of the lecture of Prof.C.K Pralahad at the University of Amsterdam; What are robust collective developments and strategies for international competition? How can we reinforce or reinvent the traditional position for the Randstad region (Amsterdam, Rotterdam, the Hague) as a gateway region? Earlier gateway concepts were based on physical conditions, business connections, and social cultural environmental conditions. What will be the new logic for the Emerging Global Structure. CK argumented that we should look for next practices instead of best practices. If you focus on best practices we get copies if you focus on next practices we are engaged in entrepreneurship.We should also focus on the discontinuities and amplify weak signals. Essential is how value is cretaed and what is in fact the meaning of value. How does the firm interact with consumer. In fact through co-creation the nature of the firm is changing What in fact are the basic drivers of Global Structural Change and is the economic crisis an accelarotor or an decellarator of this change? 1).Traditional interventions and resources as speed quality and cost cutting. 2).Ubiquious interconnectivity. Transparency, social media, information access. 3).Emerging markets(BOP the bottom of the pryramid, 4).Value creation through co-creation. Transformation of the nature of the firm. There will be different dynamics in the markets.The perception of value by people in the BOP is totally different.
Ambient Intelligence is a vision on the future of the consumer electronics, telecommunications and computer industry that refers to electronic environments that respond to the presence and activity of people and objects. The goal of these intelligent environments is to support the performance of our everyday activities using technology and media in way that puts users in control. Many research prototypes and demonstrations of ambient intelligence systems and applications have been developed since the introduction of this vision, but many of these examples focus on a relatively small application domain and set of functionality. The downside of this reductionist approach is that it surpasses the open-ended dynamic nature and complexity that is inherent to social environments.This thesis aims to find a generic interaction concept to capture the way we form experiences in our everyday life and integrates technology and media into that process. It proposes the design of an end-user programming environment that supports retail designers without special programming skills to create, simulate and deploy smart retail environments within this interaction concept.Mark will defend his thesis the 17th of March at the Technical University of Eindhoven at 16.00.hours