It has been exactly 10 years ago since the first publication of Pine & Gilmore. The Experience Economy, Work is Theater & Every Business has a Stage came out(28th of April 1999). Pine & Gilmore of Strategic Horizons celebrate today this memorable event. Recently they published their latest publication on “Authenticity, what consumers really want”. What happened in 10 years time? Their book gave a lot of managers a fresh look at business from a customer experience point of view. The book sold very well and is in 2009 choosen in the selection the best 100 management books. The book and Jim and Joe’s enthusiasm inspired us in 2000 to start fundamental research on the concept of experience economy. Anna Snel dedicated her Phd. research project on a integrative approach to experiences. Her promotion will be medio this year. Media, communication- and marketing consultancies have explored experience communication and experience marketing(terrible word). They think the hype is over whilest we are believing it still has to begin. Organisations still think and act in efficiency terms. They still believe the world and markets are makable. In the meantime deep changes are taking place. In a sort of strong understream new ways of relating to each other and creating meaning are taking place. How did leadership look like 10 years ago, how did organisations look like 10 years ago?
How did the market and society look like 10 years ago?. Do we dare to look ahead and ask ourselves some deep questions about the future?
Microsoft just published a rather thorough report on the future developments of the internet across Europe. In the report, Microsoft analyses the differences in broadband penetration levels across Europe, examines the causes fuelling the growth of Internet adoption, assesses the impact of consumers’ evolving online behavior, and predicts the online trends of the future. Since 2004, broadband connections across Europe have grown by almost 95%, from 44 million households in 2005 to over 85 million. In fact, broadband Internet connections in Europe today outstrip those in the US, representing 83% of all Internet connections, compared to 70% in America. The explosion in broadband uptake combined with the relentless pace of technological innovation is driving a major change in consumer behaviour and is transforming our traditional media landscape.Alain Thys highlights some of the findings:
in June 2010 Internet will overtake (traditional) television in terms of media consumption time
internet use on PC’s will drop from 95% today, to 50% in five years, browsing will grow from 19% in 2008 to 30% in 2013, 28% of Europeans watch short or full length videos online
View reportEurope Logs On
Europe Logs On cross the breeze. Since 2004, broadband connections across Europe have grown by almost 95%, from 44 million households in 2005 to over 85 million. In fact, broadband Internet connections in Europe today outstrip those in the US, representing 83% of all Internet connections, compared to 70% in America. The explosion in broadband uptake combined with the relentless pace of technological innovation is driving a major change in consumer behaviour and is transforming our traditional media landscape. In this report, Microsoft analyses the differences in broadband penetration levels across Europe, examines the causes fuelling the growth of Internet adoption, assesses the impact of consumers’ evolving online behavior, and predicts the online trends of the future.