Interaction can be of great value, especially on the moments where personal contact with the customer is impossible. The dynamic nature of interactive applications creates possibilities for personal involvement based on individual goals, desires and interests. Unlike traditional mass-media the message can be unique to the individual. By creating customer profiles, brands can learn from their customers and improve their customer experience in the future.The active participation of interaction improves the personal involvement with the brand. The customer becomes a part of the experience and is able to control the process.
To be successful, brands have to ensure that all interaction between the brand and the consumer is perfect. The careful use of interaction will result in proper function and functionality for a product or process to keep it clear, comprehensible and comprehensive. To prevent a negative experience is just as important or even more important than stimulating a positive experience. Read full thesis interactieve_experiencemarketing.pdf

In today’s Experience Economy people no longer want the fake from the phony; they want the real from the genuine. For any offering to be successful, therefore, it must be perceived by customers as real. Customers increasingly expect all types of businesses – including financial institutions – to represent their selves, their places, and their offerings authentically. Workshop 5th of June. On special invitation.

BREAKING FREE! OVERCOMING THE ORTHODOXIES THAT STIFLE INNOVATION AND CREATIVITY

If you have come to help me because you feel called to help me, please go away. But if you have come because your liberation is bound up with mine, please stay and let’s work together. – Anonymous Aboriginal Elder. The art and practice of leadership is one of today’s most talked about,important and controversial topics. One-third of all management textbooks published during the past decade have been about some aspect of leadership. Most of these are identical in almost all their underlying contentions, models and philosophies. Every year vast sums of money are spent on leadership development based upon the dogma these books promulgate. Yet for all the words, all the talk, and all the resources allocated to the nurturing of leaders and the practice of leadership, very little actually changes.Read more on http://www.thefiveliteracies.org

Few industries have become as commoditized as financial services over the past three decades. Banks in particular have pushed customers out of branches – the one place where they could create an experience – to use automatic teller machines, and then voice response systems, and finally the internet. Today, the only way differentiate is to go beyond financial services to stage experiences so engaging that potential customers can’t help but pay attention – and pay up as a result by buying a company’s offerings.

 Moreover, in today’s Experience Economy people no longer want the fake from the phony; they want the real from the genuine. For any offering to be successful, therefore, it must be perceived by customers as real. Customers increasingly expect all types of businesses – including financial institutions – to represent their selves, their places, and their offerings authentically.Workshop by Joseph Pine, the 5th of June 13.00 hours-17.30. By special invitation. If you are a decision maker in your company and you believe you qualify to be invited please sent us a mail and we will answer you. Programme Authenticity workshop 5th June.pdf