Join our 8th International Course on “business innovation through immaterial value creation“.This time in Amsterdam where you will be able to meet entrepreneurs and practitioners in their own business environment. We will be working from THE COLLEGEHOTEL as a home base and continue afternoons in different innovative business environments as Freedomlab, the ABNAMRO Dialogues House, the new ID&T office and many other exciting locations as Trouw Amsterdam.You will have the choice to stay in the cosy College Design Hotel or stay as a guest with some locals, who also might be involved in the course. We will adress issues as; 1)What is experience? 2)The main drivers of change and the urgency for business innovation. 3)The role of creativity and immaterial value creation. 4)The role of co-creation of value.5) the phenomena of virtual value creation and social media. and 5) the development of new business- and transaction models. Furthermore focus will be on city development, the new urban, retail experiences, innovation in healthcare, entertainment & hospitality and entrepreneurship. Everyday there will be time dedicated to work on your own business innovation plan in small groups with our professional coaches. We have invited cutting edge lecturers like Reon Brand Philips Foresighting & Design, prof.Chris Voss London Business School, Yuri van Geest about the future of mobile, Duncan Stutterheim, founder of ID&T, and many others.  For more information see the detailed programme. If you are interested do not hesitate to register soon, places are limited.  VALUE OF EXPERIENCE PROGRAM 8-02-2010.pdf & Registration Value of XPCreation April 2010.pdf