The Experience Academy networking day, see upcoming newsletter for detailed programme, fix the date in your calendar.

1. What are the main questions and issues when we are speaking about co-creation?
2. What do you personally understand to be the concept of co-creation?
3. What do you consider to be the best practices in this field ?
4. What features do make this businesscases best practices?
5. Where is the value created for the individual, for the supplier, for the community.
6. How is this value created?
And what do we think that co-creation is? What is co-creation and what is not. After we have discussed your answers, we will give a short introduction to what we understand in our view as experience co-creation opposite to all sorts of marketing gimmicks and describe several proven businesscases like LEGO factory, KLM bluelab and some other inspirational examples.
The workshop will be introduced and facilitated by Albert Boswijk CEO of the European Centre for the Experience Economy and Raul Lansink managing partner of Favela Fabric. In detail will be discussed how to introduce and increase the lifecycle of a co-creation lab application. After a short break we will work with you on ways how you can actually introduce co -creative forms in your organisational practice. There will ample space for discussion The Power of Co-Creation, special lab by The European Centre for the Experience Economy and Favela Fabric. The workshop will be facilitated by Raul Lansink of Favela Fabric and Albert Boswijk. Costs € 95,-.

Register direct on https://enter.n200.com/?event_id=31&script_id=141&C=e485b8b60f80ed3c2d49e7d44613059f&d=&d=1
Register for Pic Nic Crossmedia week! 10% Reduced fee through ECEE. Your Bookingscode 271659

Shiraz Partners and EE will organise a fasttrack Masterclass on Authenticity. Location Landgoed de Ullerberg. By invitation only.

int9789043013918_8560.mp3 Last week we have registered our first podcast, it was managementbook.nl that took the initiative. EE has become partner of managementbook.nl and all the books that we recommend can be orderd through them.

Specially for Alumni of former Executive courses; an advanced course at Castell d’Emporda Girona Spain. Themes; The truth about Authenticity.We will share the results of our recent research. The power of co-creation and social networking Featuring Michel Bauwens and Raul Lansink (Favela Fabric KLM Bluelab). Work on challenging businesscases and improve your own immaterial value creation. Faciliated by Steven Olthof, Ed Peelen and Albert Boswijk. Registration before the 15th of September. Detailed programme and registration will be sent to you.

Oxfam Novib would like to know the impact of their messages on the music festivals of Lowlands and Mystery Land. The European Centre for the Experience Economy has been asked to direct this research. Since 2004 Oxfam Novib has chosen for “presence” on the larger music and dance festivals as PinkPop, Lowlands, Mystery Land. The selected tools are lifestyle communication through a bar/restaurant with fair food, fresh juices, produced through fair trade. On Mystery Land 2007 Oxfam organized creative workshops to create your own T shirt. In the context of accountability and improving the professionality of the intended experiences is it important to know what the emotional impact will be of these activities .What will be the “share of heart” of these experiences? What will be the impact on brand awareness and brand preference for Oxfam Novib? What will be the impact on actual buying behaviour? Will people buy more consciously fair trade food? In the beginning of september we will report on some of the results.see also www.oxfamnovib.nl

Immaterial production deals with non-rival or even anti-rival goods that can be produced through the self-assemblage of interconnected brains, the result of which can then be made ‘universally available’. This works without any problem for software and what is generally called ‘content’.
But, what about immaterial value that is intrinsically interconnected to physical products, which are often ‘rival’ and in any case need systematic cost-recovery mechanisms? Any physical production of course has design aspects which can be produced through peer production, i.e. through open design communities that make their innovations universally accessible, just as software or content is.

Friday the 4th of July we are welcome for a visit behind the scenes and to learn about the dynamics of Sensation. Our Partner ID&T will elaborate on the background of this megadance event. Ambassadors free. Professional members € 75.Mail us to register.

Sunday morning 8.30 hours 11 closed its doors.(see ). After a zindering night of music and allnight dancing people didnot want to leave “their place” what has become the most attractive place for modern dance music over the last 4 years. The building blocks of the succes have been the sharp and attractive programming of upcoming dj’s. Not so well known but dedicated to their new form of music. The location on top of the post cs building with a great view over Amsterdam, plus the attractive and no nonsense food, and not to forget the team that the people behind 11 have build over the past period. A place where people felt home and wanted to spent their time. Writing this I feel sad that we cannot go there anymore and will not be able to invite friends and guests to this remarquable place. Thanks for what 11 has given us. There is a lot to learn from these guys how to create a social meeting place wit a mix of contempary culture, a true meaningful place.

The most important aspects of communities are living, working, marriage, family. There is no choice, it is for better or worse. There are multistranded relationships, which create a bundle of interdependent relationships. It empirically proved that we are only capable to manage 150 relationships of relevant others. Flexibility and variation is determined by your feet(limited mobility) and there are variations in being equal.The shapes of communities are dependent on their reason of existence. They are like a band and are very stable. They are internally very structured by families, clans, areas and have their own political structure base on age, ex, and experience. Communities changed through the change of their means of existence of energy and production. The so called “web communities ” are pure social networks.Wouter van Beek argues that these “communities” are complementary to existing communities and not an substitute.Participants are only engaged part of their time, there is what he calls a new sodality, geografically speaking there is almost ubiquity , contentwise they are limited,and interaction is seriously reduced, and they only touch one site of the personality.Through the web there are no functional communities. Wouter van Beek spoke at the yearly Vint conference of Sogeti, Leading the big Change. He is antropologist and studies the history and development of communities at the Tilburg University and the African Studies Centre of the University of Leiden.

Creating business for water and health in de consumer market, agriculture and third world. At Philips High Tech Campus, Brabant Water, Waterschap de Dommel, TNO, Philips Research, Kiwa, Brainport Eindhoven and the province of Brabant founded an innovative platform for ventures in the Water and Health market. The European Centre for the Experience Economy was asked to contribute to the kick off of this innovative platform. There is high level of knowledge present in the Netherlands. All the knowledge is focused around the producing companies and insitutes. The initiative is motivated by the fact that this knowledge is not fast enough converted into concepts around points of use.A new vision is needed around health, wellnes, durability, safety and lifestyle. For more information see www.helixer.nl ,for presentation see download

The thing that stuck with me most of many of the cases was the importance of ‘externalities’. Externalities are usually defined as third-party or spillover effects that happen in economic activity. It was remarkable in how many cases that were discussed and presented during the Experience Academy this type of externalities was involved. It could be that these are an important part of experiences in general and that they have to be taken into account if one wants to understand what the actual value of the experience is.