Archive for Content XP
April 30, 2008; 6:35 am by
Anna
The thing that stuck with me most of many of the cases was the importance of ‘externalities’. Externalities are usually defined as third-party or spillover effects that happen in economic activity. It was remarkable in how many cases that were discussed and presented during the Experience Academy this type of externalities was involved. It could be that these are an important part of experiences in general and that they have to be taken into account if one wants to understand what the actual value of the experience is.
February 2, 2008; 2:52 pm by
Anna
 Presentation by Marjan Herbert (LogicaCMG) at Cross media workshop Jan 25th 2008.
The four phases of Web 3.0 are
- creating,
- enhancing/ augmenting (with tags etc),
- analysis of mutual relevance which gives context, and
- the creation of new services/ new ways of representation based on that relevance.
Marjan Herbert of Logica CMG took us on a journey through the Web 1.0 of the past, via the present Web 2.0, to a possible future Web 3.0 and even Web 4.0. We all remember static websites 1.0. Brochure-like expositions of companies on the web, on which you could only take information and do little else. With Web 2.0, this has changed. We can not only read, but also write, on our blogs or microblogs (e.g.Twitter), on our social network profile (e.g. Hyves, Facebook), we can put our pictures online (e.g. Flickr) and tag them by putting a label on them that’s meaningful to us, like we can also do with other content we find online (e.g. del.icio.us) and based on these meta-data, these tags of millions of people, aggregators can tell us which content is best-rated or most viewed or whatever. This is a big difference with the static “take it or leave it” websites of the past. Now we can create content and enhance/augment it by placing our own stamp on it. These are the first steps that bring us into the era of Web 3.0 according to Herbert, because based on the tagging that people do, one can analyze data based on their mutual relevance which gives information on the context of the information.
September 5, 2007; 1:13 pm by
Teun
Tourism is experience economy. Or better, tourism is experience society! Communicative self steering by today’s consumers is best expressed in tourism through the search for ever more unique experiences with which people create their personal life story to finally increase the quality of their life. The increasing power of today’s consumers is best expressed in tourism by the numerous virtual portals where destinations and prices are evaluated and compared, houses and lifestyles exchanged, and experiences shared. The co-creation experience has even seen its light in tourism when Virtual Aloft was launched in Second Life last year for virtual visitors to co-design the real Aloft.
December 12, 2006; 2:12 pm by
Anna
Traditionally all resources were considered to be scarce. Nowadays however, we are dealing with resources that are abundant (think of information, ideas, experience), but that also have other characteristics that demand a different way of thinking. In a world of abundance and plentiness we need to rethink our thoughts about values and individuals.
December 12, 2006; 2:04 pm by
Anna
People in P2P networks should be treated as Gods acting according to what Michel Bauwens calls the ‘jazzband logic’. What kind of influence does this jazzband logic of the Gods have for how we can deal with communities and P2P networks?
November 1, 2006; 11:36 pm by
Albert
The rebirth of a store concept that was lost in warehousing on the m2. Petra Brussen changed drastically the strategy of Prénatal. She asked clients what would you like us to be for you?. Every woman who becomes pregnant experiences important changes, emotionally, fysically, mentally and spiritually. “If you becomes we.” She searched for the deeper meaning of this process and looked for an authentic bond with becoming mothers. She found this in the Silent Bond of the Moms.
October 21, 2006; 3:52 pm by
Thomas Thijssen
Aren’t we overlooking something of vital importance in shaping future education and learning experiences? Businesses and Business Schools are ill prepared for educating and training future youth!
September 25, 2006; 10:25 pm by
Albert
Community is a powerful attractant. We have been recognizing communities by their signs and their symbols for millenia. We know exactly what a desirable community should look like. Pattern recognition takes one twentieth of a second. Unless your community venue fits the image on the user’s mental map,
August 16, 2006; 1:01 pm by
Albert
Angelique Schmeinck, Dutch Master Chef, is a great example of innovative, out of the box thinking. Imagine cooking on 1500m height, with an hot air balloon as oven: the pure thought to use existing resources and transform these into an innovative concept.
August 16, 2006; 12:19 pm by
Teun
In today’s issue of the ‘Financieel Dagblad’ (www.fd.nl) an interesting article has been published on co-creation. Scope of the article is the increasing use of customers in product development in a wide range of industries. The article quotes several experts.
August 8, 2006; 9:27 pm by
Albert
The central idea in this essay will be that a clear sense of ‘self’, a personal identity, distinguishes us humans from all other primates: unlike even our chimpanzee cousins, this self has a unique storyline, a life narrative like no other, which constantly provides a framework for evaluating and interpreting the moment to moment unfolding of our individual daily lives.
Experience Top Lecture 23rd of January 2007
August 1, 2006; 10:56 pm by
Albert
If you can create everyting in life that you want and desire and if everything you have is your life, why shouldnot you reinvent your life? And make a brand of yourself. If you can make brands personal why do we not make ourselves brandable?
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