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The Power of Communities and Co-Creation

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lego communities.jpgMark Hansen, Lego Company and guestlecturer for the European Centre for the Experience Economy spoke in Umbrie for executives and for the Hospitality Sales Management Association International. In Mark’s view the customer of the future wants to be the designer, and the marketeer of his own desgined products. So what’s the changing role for Lego Company in this? Listen to Mark’s lecture, for members only

Umbria 2006 – Futurise

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futurise 1.jpgJempi Moens (Fresh Forward) took us through his world of futurising. By showing companies big underlying trends in society he “shows� them the future.

Umbria 2006 – Raw stuff

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José Gimeno of e-Cultura presented e-Cultura’s vision on experiences and showed us some of their many fascinating and inspiring examples of their work in practice.

 

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Experience co-creation at Lego

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DSC00991.jpgMark William Hansen will lecture the 11th of May about experience co-creation at the Lego Company. Joe Pine recommends: “Manufacturer LEGO been in the experience business for almost four decades, it’s the only company I know of that has marketing experiences at all ten levels of the ‘Location Hierarchy Model’ I relate to. I strongly urge you to not only attend Mark Hansen’s session, but to absorb his lessons and apply them to your own companyâ€?.

HSMAI organises this event in cooperation with EE. For registration and more information:

www.hsmai.nl

Weblogging as communicative selfsteering by Hans Mestrum

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DSC01001.jpgWeblogging as a new tool for self expression. Hans Mestrum is one of the front line webloggers with his weblog Hans On Experience. He gave a workshop for the European Centre for the Experience Economy. You can watch the full video of his workshop in Dutch. Hans will give a new workshop on the special day off line and on line experiences on the 8th of December 2006. By clicking on Read More you can go to the video and the sheets of the presentation.

Education as a contribution to communicative self-steering experiences by Susan Bink

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Our society is changing to a system of communicative self-steering according to the philosophy of Arnold Cornelis. It becomes more important to learn at the level of communicative self-steering besides learning at the level of the social ruling system. Education should contribute to that. This paper gives a view on education in a society in which people live thogether according to the logic of communicative self-steering and in which an economy of experiences is upcoming. Download article (in Dutch)

Making a Life in Second Life, Mark van Doorn Philips Research

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The computer gamers among you will know that the world’s best game players can actually make a living out out of shooting virtual monsters.  In some massive multiplayer online role playing games (MMORPG) players have also started to create and trade virtual objects for real money. Wired published an interesting article about a woman who decided to quit her job to start working full time as a virtual clothes designer in SecondLife.
SecondLife and other MMORPGs create an ever more complex world of hyperreality where the distinctions between real and unreal are blurred

Value Creation through Experience Exec.Course 23-28 april 06

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Engage yourself in this five day Executive Course ‘Value Creation through Experience‘. The most intensive course in the field. 1. No time?? Register for the complete course materials
2. Sponsor a student! receive complete manual and customized report
program Umbria 2006
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Read blog of Course 05
Read a testimonial
See the photo-album

Report: On the surge of commoditization

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De Hogeschool van Arnhem en Nijmegen (HAN) organiseerde 3 oktober een Masterclass met Kjell  Nordström. Ik was daarbij. Hieronder mijn notities.

De economie bestaat uit een copy van een copy van een copy: Karoake Capitalism. Er is maar een competntie die echt telt, dat is het vermogen iets nieuws te kunnen creëren. Er is spraken van een gefragmenteerde maatschappij, een transparante maatschappij en van een verdeelde maatschappij. Wij zijn eigenlijk bezig een bazaar te bouwen, één grote internationale bazaar, waar iedereen alles weet, overal naar toe kan, van alles kan zijn en van alles kan doen Er is spraken van een enorme climate change , niet alleen qua temperatuur maar ook in het klimaat van zaken doen. Er ontstaat een nieuw socio-economic landscape.

Book report:
Karaoke Capitalism, Management for Mankind

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Karaoke Capitalism of Ridderstrale and Nordstrom, can be considered as a great inspiration for business leaders and managers. Although both authors have PhDs in International Business and although this book is full of references to academic literature, Karaoke Capitalism is not a long academic treatise about business. Au contraire. Where many publications intend to tell the reader what to think, this book has the intention to invite people to think for themselves, as individuals.

Interview:
Experience creëren zit hem in de kleine dingen

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Je ziet de prijsgedrevenheid van heel veel producten, bedrijven komen in een vicieuze neerwaartse spiraal) en zijn daardoor ook weer kostgedreven. De concurrentie wordt alleen maar uitgevochten op prijs en kosten. Dat is eigenlijk niet het soort business wat de meeste ondernemers willen.Als je een experience creërt dan onderscheid je je van de concurrentie en dat is eigenlijk de geschiedenis van het kapitalisme. Hoe kun je je onderscheiden van de ander. Experience is een nieuwe manier van kijken naar iets wat er altijd al geweest is maar er was geen taal om het in te vatten.

Listen to speed interview between Henk-Jan and Chip