Mark Hansen, Lego Company and guestlecturer for the European Centre for the Experience Economy spoke in Umbrie for executives and for the Hospitality Sales Management Association International. In Mark’s view the customer of the future wants to be the designer, and the marketeer of his own desgined products. So what’s the changing role for Lego Company in this? Listen to Mark’s lecture, for members only

Jempi Moens (Fresh Forward) took us through his world of futurising. By showing companies big underlying trends in society he “shows� them the future.

José Gimeno of e-Cultura presented e-Cultura’s vision on experiences and showed us some of their many fascinating and inspiring examples of their work in practice.

 

 

 

 

Mark William Hansen will lecture the 11th of May about experience co-creation at the Lego Company. Joe Pine recommends: “Manufacturer LEGO been in the experience business for almost four decades, it’s the only company I know of that has marketing experiences at all ten levels of the ‘Location Hierarchy Model’ I relate to. I strongly urge you to not only attend Mark Hansen’s session, but to absorb his lessons and apply them to your own companyâ€?.

HSMAI organises this event in cooperation with EE. For registration and more information:

www.hsmai.nl

Weblogging as a new tool for self expression. Hans Mestrum is one of the front line webloggers with his weblog Hans On Experience. He gave a workshop for the European Centre for the Experience Economy. You can watch the full video of his workshop in Dutch. Hans will give a new workshop on the special day off line and on line experiences on the 8th of December 2006. By clicking on Read More you can go to the video and the sheets of the presentation.

Our society is changing to a system of communicative self-steering according to the philosophy of Arnold Cornelis. It becomes more important to learn at the level of communicative self-steering besides learning at the level of the social ruling system. Education should contribute to that. This paper gives a view on education in a society in which people live thogether according to the logic of communicative self-steering and in which an economy of experiences is upcoming. Download article (in Dutch)

The computer gamers among you will know that the world’s best game players can actually make a living out out of shooting virtual monsters.  In some massive multiplayer online role playing games (MMORPG) players have also started to create and trade virtual objects for real money. Wired published an interesting article about a woman who decided to quit her job to start working full time as a virtual clothes designer in SecondLife.
SecondLife and other MMORPGs create an ever more complex world of hyperreality where the distinctions between real and unreal are blurred

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