European Centre for the Experience Economy

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Archive for Co-creation

A New Perspective on the Experience Economy

January 22, 2006; 9:53 pm by Albert

The main questions we will discuss in the sections of this paper are: 1) What is the nature of human experience? 2) What is the process of creating meaning? 3) What are the characteristics of meaningful experiences? 4) What are the starting points in bringing about meaningful experiences? 5) What are the design principles of meaningful experiences 6)What are the stages in designing and developing meaningful experiences?
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Kaos Pilots Where Creativity & Innovation go to school

January 19, 2006; 7:17 pm by Albert

Uffe Elbaek, principal of Kaos Pilots,may be one the best
“universities” in the world located in Aarhuus Denmark, gave a
lecture the 18th of jan in Rotterdam. Lecture Organised by Ode . Uffe shared 6 very personal stories and did a Q&A session. Everything is focused and organised around the student. 24 hours a day.The values of the school are; 1.Playful, being at Kaos is motivating and inspiring. 2.Real world, working with real problems and conflicts. 3.Streetwise, the school must never be out of touch whith what is happening at street level in our society. 4.Risktaking 5.Balance 6.Compassion. 7.Social responsibility are the hallmarks of the school. An inspiring place to learn I cannot wait to visit the school and learn more…
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Value Creation through Experience Exec.Course 23-28 april 06

January 18, 2006; 8:59 pm by Albert

Engage yourself in this five day Executive Course ‘Value Creation through Experience‘. The most intensive course in the field. 1. No time?? Register for the complete course materials
2. Sponsor a student! receive complete manual and customized report
program Umbria 2006
preview course06 Read blog of Course 05 Read a testimonial See the photo-album
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The Support Economy December 2, 2005; 3:37 pm by Anna The Support Economy – Why corporations are failing individuals and the next episode of capitalism, by Shoshana Zuboff & James Maxmin (2002) Read more..... 4 Future of competition December 2, 2005; 3:10 pm by Anna Report on Future of competition - Co-creating unique value with customers, by C.K. Prahalad & Venkat Ramaswamy (2004) Read more..... E-day presentation: Een nieuwe kijk op de Experience Economy November 18, 2005; 9:38 pm by Albert “Er is een maatschappelijke transformatie bezig waarin consumenten naar ‘communicatieve zelfsturing’ gaan. Ze geven betekenis aan hun leven van buiten naar binnen - zoals dat winkelen en producten een identiteit verschaffen’ maar vooral ook van binnen naar buiten: Persoonlijke ontwikkeling, vriendschap en authenticiteit zijn de belangrijkste waarden. Daar moeten bedrijven op aansluiten. “ Download presentation (in dutch) : Betekenisvolle belevenissen Download presentation(English): Meaningful Experiences, for full video registration http://www.flickr.com/photos/hans-on-experience/sets/1124492/ . As follow-up we organise 8 th of december a seminar and workshop about on-line/off-line experiences. Read more..... 3 Overleven met co-creatie? November 3, 2005; 10:09 am by Arjan De bubble ligt achter ons, zoals we weten, maar de structurele veranderingen gaan onverminderd door. De impact van een nieuwe technologie wordt op de korte termijn veelal overschat, maar op de lange termijn vaak juist onderschat. Dat geldt zeker voor media, technologie en marketing – en hun uitwerking op het bedrijfsleven en de samenleving. Voorspellingen uit de hype periode worden nog zelden serieus genomen maar keren nu regelmatig als een nietsontzienende boomerang terug. Kijk eens naar recente ontwikkelingen in de muziek, film, televisie en reisindustrie. Bedrijven in, opnieuw, een sterk veranderende omgeving. Wat is hun uitdaging? De veranderende producent-consument relatie. Read more..... 1 Interview: 9 historical steps towards an experience economy October 5, 2005; 12:39 pm by Arjan "Throughout the view of value is still associated with "products and services" rather than the individual’s human experience, and creation of value is "firm-centric". I argue that we need to start instead with the human experience andassociate value with outcomes that individuals derive from interactions with a network of firms/products/service providers/channels.These are triggered by a context and the set of actual interactions in the network defines what I call an "experience environment". Companies must learn to focus on experience environments rather than product and service offerings. " See the video. Read more..... Next»