The Power of Communities and Co-Creation |
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May 13, 2006; 12:03 pm by
Anna
Mark Hansen, Lego Company and guestlecturer for the European Centre for the Experience Economy spoke in Umbrie for executives and for the Hospitality Sales Management Association International. In Mark’s view the customer of the future wants to be the designer, and the marketeer of his own desgined products. So what’s the changing role for Lego Company in this? Listen to Mark’s lecture, for members only
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The underlying theme of the Executive Course Value Creation through Experience 2006 in 
Jempi Moens (Fresh Forward) took us through his world of futurising. By showing companies big underlying trends in society he “shows� them the future.
Mark William Hansen will lecture the 11th of May about experience co-creation at the Lego Company. Joe Pine recommends: “Manufacturer LEGO been in the experience business for almost four decades, it’s the only company I know of that has marketing experiences at all ten levels of the ‘Location Hierarchy Model’ I relate to. I strongly urge you to not only attend Mark Hansen’s session, but to absorb his lessons and apply them to your own companyâ€?.
Weblogging as a new tool for self expression. Hans Mestrum is one of the front line webloggers with his weblog Hans On Experience. He gave a workshop for the European Centre for the Experience Economy. You can watch the full video of his workshop in Dutch. Hans will give a new workshop on the special day off line and on line experiences on the 8th of December 2006. By clicking on Read More you can go to the video and the sheets of the presentation.
Every friday we will keep office in Amsterdam, coming friday Thomas Thijssen and Albert in the College Hotel.You can visit us, ask us questions, give us feedback, have a cup of tea or coffee, or manage your mail. Give us a call on our regular office number that you are coming.
The phenomenon of depression can be related to a social theory of learning. I postulate that people learn to become depressive as a result of catastrophic learning. Catastrophic learning is an unintended result of the way in which their human capacity development is related to a social system.I call catastrophic learning the search for solutions for problems within a system of learning that does not contain the steering instructions for finding a solution for the problem at hand. The work of Arnold Cornelis is not translated yet, we may take the initiative to do so. Sergej van Middendorp found this english text of Arnold Cornelis.
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